PETA Ad Recalls Schwarzenegger’S Knock Against Milk

For Immediate Release:
4 November 2003

Dawn Carr 020 7357 9229, ext 224; [email protected]

Exeter – PETA’s latest volley in its fight against the dairy industry’s powerful public-relations machine is a brand-new billboard ad featuring California’s governor-elect, Arnold Schwarzenegger, along with his words from the 1977 documentary Pumping Iron: ‘Milk is for babies’. The ad asks, ‘Recall This?’ a play on Schwarzenegger’s 1990 film Total Recall, as well as his new seat in the California governor’s mansion, and directs people to PETA’s Web site

Although PETA’s plans to place the harmless, factual ad have been ‘terminated’ by outdoor-advertising companies in California, it will go up this week in the heart of the UK’s dairy industry.

The billboard is located at the corner of Alphington and Marsh Barton roads. 

PETA wants to emphasize the point that cow’s milk is for baby cows, who have four stomachs and gain hundreds of pounds in a matter of months, sometimes weighing more than 450 kilos before their second birthday. People who consume dairy products are at increased risk for a host of ailments, including obesity, diabetes, heart disease, cancer, lactose intolerance and even osteoporosis—the very disease that milk is purported to prevent.
The dairy industry’s treatment of cows is also hard to stomach. Dairy cows are genetically manipulated to produce milk at many times their natural capacity, leaving them ‘used up’ after just a few years, at which point they are trucked to slaughter and ground up for burgers.
‘We hope to encourage people to say “hasta la vista” to cows’ milk’, says PETA Director of European Campaigns Sean Gifford. ‘It’s time to terminate an industry that makes people sick and treats cows like milk machines.’

For more information and to see the ad, please visit High-resolution image available upon request.