PETA Beauty In Lettuce Gown Brings Green Message To Londoners Before St Patrick’S Day

For Immediate Release:
16 March 2010

Sam Glover 020 7357 9229, ext 229; [email protected]

London – Today, wearing a full-length gown made of nothing but lettuce leaves, a
sexy PETA “Lettuce Lady” urged Borough Market shoppers to switch to a green
diet. Holding a sign that read, “Turn Over a New Leaf – Go Vegan”, the Lettuce Lady
pointed out to passers-by the many benefits of a plant-based diet as other PETA
members handed out delicious vegan sausages.

Vegans are significantly trimmer, on average, than meat-eaters, and they are less
likely to suffer from heart disease, cancer, diabetes and strokes. Also, a 2006 United
Nations report concluded that raising animals for food produces more greenhouse-gas
emissions than all the cars, trucks, SUVs, trains and planes in the world combined.
And each year, the meat industry confines billions of animals to severely crowded
spaces and subjects them to mutilations, injuries and a terrifying death.

“What better way to celebrate St. Patrick’s Day than by ‘greening’ your plate?” asks PETA Lettuce Lady Victoria Eisermann. “A vegan diet is animal-friendly, Earth-friendly and even artery-friendly”.

For more information on PETA UK, please visit