PETA Launch Uk’S Cutest Mutt Awards In Nose Thumb To Crufts

For Immediate Release:
17 February 2010

Sam Glover 020 7357 9229, ext 229; [email protected]

London – Today, just a month before the Kennel Club’s Crufts dog show, People for the Ethical Treatment of Animals (PETA) have announced the launch of an online competition to find the cutest rescued mutt in the UK in order to showcase just how beautiful, healthy and good-natured mixed-breed dogs are.

PETA will use the competition to highlight that as well as being lovable individuals in their own right, mixed-breeds don’t face the range of health problems and genetic defects that pedigree dogs often endure. As a result of being purposely bred for certain unnatural and exaggerated physical traits, pedigree dogs have high rates of epilepsy, heart disease, hip dysplasia and more. PETA also points out that every time a dog is purchased from a breeder, a homeless dog is euthanised or left to languish in an animal shelter, having lost the chance to find a loving home.

The Cutest Mutt competition winner and two runners-up will be featured on the high-traffic PETA UK website and will take pride of place in an upcoming issue of PETA’s magazine Animal Times. They will also receive a selection of doggie-delighting goodies.

“All dogs are created equal, and while our competition may identify the cutest mutt, all rescued mutts are already winners because their lives were saved by people who love them for who they are”, says PETA’s Poorva Joshipura.

The closing date for entries is 8 March. For more information about the competition and to nominate a rescued mutt, please visit