PETA’S Giant ‘Chicken’ On The Run In Den Haag And Rotterdam

Immediate Release:
29 May 2003

Marianne Huiberts 00 32 486 601666 (mobiel)
Dawn Carr 020 7357 9229, ext. 224

Den Haag/Rotterdam – Holding signs reading, ‘The Colonel’s Secret Recipe: Live Scalding, Painful De-Beaking, Crippled Chickens’, and accompanied by a giant ‘chicken’ being chased and slaughtered by a ‘butcher’, members of People for the Ethical Treatment of Animals (PETA) will protest the abusive treatment of animals by KFC suppliers by passing out leaflets showing graphic images at local KFC restaurants. The protests are a part of an international campaign launched by PETA on January 7 after nearly two years of failed negotiations with KFC’s parent corporation, Yum! Brands.

Date: Friday 30 May
Time: 1 p.m. – 3 p.m.
Place: KFC, Spui 2, Den Haag
Date: Saturday 31 May
Time: 1 p.m. – 3 p.m.
Place: KFC, Binnenwegplein 68, Rotterdam

PETA attempted to work with Yum! Brands executives for 21 months prior to the campaign launch, but despite assurances made long ago by Senior Vice President Jonathan Blum that KFC would ‘raise the bar’ on animal welfare, the company refuses to eliminate the worst abuses. The campaign follows victories over McDonald’s and Burger King _ both of which bowed to PETA pressure to reduce cruel treatment of animals raised and slaughtered for food.

Among the improvements that PETA wants KFC to implement are the following: replacing crude and ineffective electric stunning and throat-slitting with gas killing; phasing out the forced rapid growth of chickens, which causes metabolic disorders and lameness; increasing the space allotted per bird; adding minimal enhancements, such as sheltered areas and perches and implementing automated chicken-catching, a process that reduces the high incidence of bruising, broken bones and stress associated with catching the birds by hand.

‘KFC stands for cruelty in our book’, says PETA Europe Campaign Director Sean Gifford. ‘Nearly 800 million chickens are killed each year for KFC in the cruelest ways imaginable, yet KFC has refused to do anything whatsoever to eliminate the worst abuses that these animals suffer.’

Protests are planned in cities throughout the world and have already begun across North America, Australia and Europe, including protests in Eindhoven, Maastricht, and Venlo. For more information, please visit