PETA’S ‘Sex Talk’ Tv Advert Banned In Uk By Clearcast

For Immediate Release:
25 August 2009

Sam Glover 020 7357 9229, ext 229; [email protected]

London – A provocative TV advertisement called “Sex Talk that People for the Ethical Treatment of Animals (PETA) planned to air in communities across Britain was rejected by advertising authority Clearcast as being “unacceptable on the grounds of offence”. The advert makes a satirical comparison to teen sex in order to promote the spaying and neutering of dogs and cats, who face an uncertain future in severely crowded animal shelters.

The 30-second spot – which has aired in several markets across the US without any problems – features a couple who encourage their teenage daughter to become sexually active. When the horrified girl asks, “But what if I get pregnant?” her parents urge her to “pop out all the kids you want. We can leave them in the shelter, dump them in the streets – whatever!” The ad concludes, “Parents shouldn’t act this way. Neither should people with dogs and cats. Always spay or neuter”. Although banned from broadcast, the spot may be viewed online at PETA US’ website

One unspayed female cat and her offspring can create a whopping 420,000 cats in just seven years, and one unneutered male dog can father nearly limitless litters. There are currently around 2.5 million stray cats around the country, and a recent report revealed that 18 dogs must be euthanised every day in the UK. The solution is simple: spaying and neutering.

“Just as responsible parents would never encourage their children to go out and have unprotected promiscuous sex, responsible guardians must do the right thing for their animal companions and have them spayed and neutered”, says PETA’s Poorva Joshipura. “No one should be bringing more animals into the world when so many are already dying for lack of a good home.”

For more information and to view the ad, please visit