Photos: PETA Bunnies Take Over London Fashion Week At Somerset House

For Immediate Release:

11 September 2014


Hannah Levitt +44 (0) 20 7837 6327, ext 235; [email protected]

Sexy Models Point Out Fur Industry’s Cruelty to Animals on the Eve of Fashion Event

London – Wearing nothing but lingerie and larger-than-life bunny masks, a group of sexy PETA supporters took over the square at Somerset House holding signs that read, “No Bunny Should Suffer for Fashion”, earlier today to mark the start of London Fashion Week. Photos from the event are available here, here, here and here.

“Every day, gentle rabbits are bludgeoned, electrocuted and skinned just for the sake of a jacket or a scarf”, says PETA Director Mimi Bekhechi. “PETA’s motto reads, in part, that ‘animals are not ours to wear’, and our ‘bunnies’ are a reminder to models, designers, buyers and other fashionistas that no bunny should suffer for fashion.”

Animals on fur farms spend their entire lives confined to cramped, filthy cages before they are beaten, gassed or anally electrocuted – some are even skinned while they are still alive. Video footage recorded on a Chinese fur farm shows that workers pulled rabbits out of cages by their ears and stunned the screaming animals with electrical devices. Rabbits watched as other rabbits had their throats cut and their heads and paws cut off with knives before their skin was peeled off.

Many top designers and retailers – including Vivienne Westwood, Stella McCartney, Ralph Lauren, Calvin Klein, Tommy Hilfiger and high-street favourite Topshop – are completely fur-free. A total of 95 per cent of the British public refuse to wear real fur, including celebrities such as Kate Winslet, Alexa Chung and Ellie Goulding.

For more information, please visit