Placebo’S Steve Forrest Bares His Skin To Help Animals Keep Theirs

For Immediate Release:
2 November 2011

Liane Eltan +44 (0) 207 357 9229, ext 229; [email protected]

London – Just days after the release of Placebo’s latest live DVD, We Come in Pieces, drummer Steve Forrest has exposed his tattoo-covered chest in an anti-fur campaign advert for PETA that reads, “Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs”. Shot by photographer Kayla Wren, the ad can be seen here.

In a brand-new Q&A with PETA, Forrest talks about his decision to support PETA’s “Ink, Not Mink” campaign, saying, “I’ve seen many examples of how terribly a lot of animals are treated, not just for the fur trade but also for beauty products, the food industry, as well as the entertainment industry. And it makes me sick!” He adds, “It’s a great campaign of which I support fully. So when asked to get involved I didn’t hesitate”.

For every coat, collar or cuff made of fur, an animal suffered a miserable life and an agonising death. Animals killed for their fur are drowned, beaten, gassed, strangled and electrocuted – and many are skinned alive. In China – the world’s leading exporter of fur – fur from dogs and cats is sometimes mislabelled as fur from other species before it is shipped overseas. Animals on fur farms in Europe also suffer immensely in tiny, filthy cages, where they are denied the opportunity to carry out any of their natural instincts.

Forrest joins a long list of musicians and other celebrities – including Chester Bennington, Waka Flocka Flame, Steve-O, Ami James, Tommy Lee, Dan Smith and Dave Navarro – who have starred in “Ink, Not Mink” ads for PETA and its overseas affiliates.