Preston Man Is Finalist In PETA Europe’S Sexiest Vegetarian Contest

For Immediate Release:
12 March 2009

Sam Glover 020 7357 9229, ext 229; [email protected]

Preston, Lancashire – What do buff Red Hot Chili Peppers frontman Anthony Kiedis and stunning British singing sensation Leona Lewis have in common? They are the reigning king and queen of PETA US’ annual Sexiest Vegetarian Alive contest. PETA Europe has expanded its own contest to include people who aren’t world-famous yet – although they could be if they were to win – and 34-year-old Preston resident Jay Dave has beaten hundreds of entrants from across Europe to become one of the eight male finalists.

Jay, an IT consultant, has been vegetarian since birth and vegan for two years because of moral, ethical and environmental reasons. He is also is a bit of a star when it comes to vegetarian cooking and even has his own You Tube series, Veggie in Vancouver, and cooking show, 21st Century Food.  Jay has done live cooking demos for The Vegetarian Society and has also spoken in schools on the subject of vegetarianism.
When he’s not working hard at advocating the benefits of a vegetarian lifestyle, he loves playing guitar, running and skiing.

“On average, vegetarians are slimmer and healthier than meat-eaters – and that makes them sexier too,” says PETA Europe Director Robbie LeBlanc. “One look at our radiant lineup of sexy vegetarian finalists and it’s clear that they’re all winners.”

To see Jay’s photo and bio, along with pictures of the seven other hot vegetarian hunks selected as finalists, please click here and select the “Male Contestants” tab. Following four rounds of head-to-head matchups, the winners – who will each spend a weekend in the beautiful Lake District courtesy of the Lancrigg Vegetarian Country House Hotel – will be announced on 2 April.

For more information and to vote in the contest, please visit