The North Face Snags PETA Us Award
For Immediate Release:
23 January 2014
Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]
London – The North Face‘s new revolutionary insulation technology ThermoBall™ mimics goose down but provides more versatility than down, which loses its insulating capability when wet. ThermoBall™ insulation consists of small, round fibres that cluster like feathers and features the same loft and compressibility as down but offers the added benefit of supplying uncompromising warmth in wet conditions.
In recognition of this technological advance in cruelty-free outerwear, PETA US is presenting The North Face with its Innovator for Animals Award.
“ThermoBall™ technology perfectly demonstrates how cruelty-free synthetics are exceeding down’s performance attributes”, says PETA UK Associate Director Mimi Bekhechi. “This award recognises The North Face for its innovative efforts to provide outdoor sports enthusiasts with outerwear that’s durable, light, packable, machine-washable and, best of all, Earth- and goose-friendly.”
PETA US will send The North Face a framed certificate and a letter of congratulations.
For more information on down, please visit PETA.org.uk.