Tj Schneider Says ‘Birds Aren’T For Eating’ In PETA’S New Pro-Vegetarianism Ad

Snowboarding Pro Sticks Up for Chickens and Asks Fans to Save Lives

For Immediate Release
7 March 2005

Fiona Pereira + 44 (0) 207 357 9229, ext. 232

London – Capita and Sessions team rider TJ Schneider has teamed up with PETA2 – PETA’s youth division – to appear in a brand-new ad that promotes vegetarianism. The ad shows TJ doing an invert and features his own illustration of a bird, next to the tagline “I Like to Draw Birds, Not Eat Them … Vegetarians Save 95 Lives a Year.”

TJ explains that he became a vegetarian last year because animal flesh “wasn’t right for my body, meat was making me feel sick, and once I had seen some of the videos of how animals are treated, I was pretty disgusted.”

TJ joins an ever-growing list of athletes and musicians – including skateboarders Ed Templeton and Scott Bourne, surfer Brian Conley and musicians Goldfinger, Dillinger Escape Plan, The Used, Shadows Fall and New Found Glory – who have teamed up with PETA to inspire kids to challenge outdated, cruel attitudes about animals. Also featured on are celebrity interviews, message boards, edgy merchandise, downloadable screensavers and chances to win great prizes like free merchandise, CDs and more.

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A high-res image of the ad is available on request.