For Immediate Release:

23 September 2015


Elisa Allen +44 (0) 20 7837 6327, ext 243; [email protected]


Student Favourite Honoured for Meeting Growing Demand for Healthy, Humane and Eco-Friendly Vegan Food

London – The demand for vegan fare in the UK has skyrocketed in recent years: one in five households now chooses dairy-free milk, the market for meat-free products is worth over £625 million and government surveys reveal the lowest rates of meat and fish consumption in at least a decade. That’s why PETA – whose motto reads, in part, that “animals are not ours to eat” – had no trouble finding volunteers to taste-test the hottest plant-based products on the market for its third annual Vegan Food Awards. PETA is delighted to announce that URBAN eat has won in the category of Best Vegan Sandwich for its Falafel, Lemon & Coriander Houmous Sandwich.

“URBAN eat is passionate about delivering innovative and convenient Food to Go for all types of consumers, and we work hard to make sure that whatever their dietary or lifestyle choice, they can still enjoy our delicious products. Our Falafel, Lemon & Coriander Houmous Sandwich is just one of a number of products in our range that is suitable for consumers on a vegan diet”, says URBAN eat’s senior brand manager, Isla Owen. “We recognise that this is a growing area of the market and are delighted to have delivered such a stand-out product which has not only picked up this very prestigious award from PETA but also received lots of very positive feedback from consumers.”

PETA’s winners are the perfect example of how today’s businesses – from the finest hotels to affordable supermarkets – are meeting the demand for food that’s healthy, humane and eco-friendly”, says PETA’s Dawn Carr. “So many delicious products are now available at the click of a button or by making a trip to the local grocery store – there has never been a better time to go vegan.”

In addition to causing the suffering of animals on factory farms, raising and killing animals for food is catastrophic for the environment. The United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change. The consumption of dairy foods and other animal-derived items has also been linked to heart disease, strokes, diabetes, obesity and cancer. Whether it’s out of environmental concern, to alleviate animal suffering or for health reasons, interest in a plant-based diet is higher than ever before. Numerous celebrities – including former US President Bill Clinton, Joaquin Phoenix, Ellie Goulding, Jared Leto and Alan Cumming – are praising the benefits of vegan eating.

A copy of PETA’s Vegan Food Awards logo is available here. A high-resolution photo of some of our winners is available here.

To read about all the winners, please visit PETA.org.uk or click here.