Vegan Revolution Hits Edinburgh As La Favorita Launches Vegan Cheese Pizza

For Immediate Release:

30 September 2014


Ben Williamson +44 (0) 20 7837 6327, ext 229; [email protected]

Pizzeria Responds to Growing Demand for Dairy-Free Toppings

Edinburgh – Local Italian favourite La Favorita Delivered is rising to meet the growing demand for healthier, more eco- and animal-friendly food by rolling out the city’s first vegan cheese pizza. After speaking with animal rights group PETA, CEO Kenny Scott decided to introduce a dairy-free cheese made from rice milk, which will be featured on La Favorita Delivered’s new menu beginning on 1 October. It will be available at the pizzeria’s four branches in Edinburgh: Blackhall, Morningside, Portobello and Leith. The vegan topping will also be offered in the new store on Gibson Street in Glasgow that’s due to open before the end of the year.

“Whether you’re vegan, lactose intolerant or just trying to be more health conscious, we’re sure you’ll love our new delicious dairy-free cheese pizza. We carefully selected the dairy-free Italian mozzarella and thoroughly tested the texture and taste to make sure it was just right”, Scott says. “We’re delighted to be providing choice for Edinburgh’s growing free-from market. Whatever your preferences, we’ve got a pizza for you.”

The consumption of dairy and other animal products has been linked to heart disease, strokes, diabetes, obesity and cancer. According to recent reports, dairy products are now the single most avoided food type in Britain, as one in 10 Brits now abstains from all dairy products.

“From restaurant and sandwich chains to artisan food companies, astute food retailers are waking up to the fact that more and more people are ditching dairy products as well as meat, fish and eggs”, says PETA’s Yvonne Taylor.

In addition to the suffering of animals on dairy factory farms, raising and killing animals for food is catastrophic for the environment. Animal agriculture is a leading cause of water consumption, pollution, land degradation and the greenhouse-gas emissions that cause climate change. The United Nations has said that a move towards a vegan diet is necessary to offset the worst effects of climate change.

Whether out of environmental concern, to alleviate animal suffering or for health reasons, interest in a plant-based diet is higher than ever before. Google searches for “vegan” have jumped 15 per cent in the past year, and the UK’s non-dairy market has grown by 155 per cent in just the last two years. Celebrities such as former US President Bill Clinton, Al Gore, Anne Hathaway, Jared Leto and Scotland’s own Alan Cumming are praising the benefits of a plant-based diet, so it’s no surprise that Forbes magazine recently named high-end vegan dining a top food trend.

Photos of La Favorita Delivered’s new pizza with SmokeyRisella vegan cheese are available here, here and here (please credit photographer Wojtek Gasiorowski). For more information, please visit

Note to editors: La Favorita Delivered (LFD) is a growing authentic Italian delivery business born out of a long established Edinburgh Italian restaurant group in 2011. The team at LFD are committed to becoming the best and most trusted premium Italian delivery company in the UK – proud to offer difference in the pizza delivery market, customers benefit from handmade pizzas using LFD’s unique dough (made fresh in store, daily) and only the finest ingredients. Their carefully sourced vegan mozzarella is a welcome addition to their already extensive gluten free offering which is proving very popular. La Favorita Delivered’s new menu, which includes the new vegan cheese, will be available beginning on 1 October. The vegan cheese will be added as a topping in the Make Your Own section and can be included on any pizza. La Favorita Delivered has been shortlisted for the Best Pizza award at the Italian Awards, the cook-off of which is on 1 October.