Walkers, Alpro And Goodlife Earn PETA Europe Awards

For Immediate Release:
23 June 2008

Sam Glover 020 7357 9229, ext 229; [email protected]

London – In recognition of their delicious and cruelty-free food products, vegetarian-food company Goodlife, crisp giant Walkers and dairy-free alternative range Alpro have each been given a PETA Europe Proggy Award. The three businesses have been presented with a glossy certificate and are featured on PETA Europe’s website PETA.org.uk. PETA Europe’s annual Proggy Awards (“Proggy” stands for “progress”) recognise animal-friendly achievements in commerce and culture.

Best Faux-Meat Product: Goodlife’s Spicy Bean Burger

Eating vegetarian burgers instead of meat is better for animals and your health, and it tastes much nicer too. Goodlife know this, and their spicy bean burger – with a slight saucy kick added to a breadcrumb-coated mix of beans and vegetables – is a cut above the rest. They are popular in many supermarkets and health-food stores, which makes it easy to whip up a healthy and tasty meal for the family and friends in minutes. Other tempting vegan treats in the Goodlife range include butternut squash roast and nut cutlets.

Best Vegan Snack Product: Walkers’ Prawn Cocktail Crisps

A peckish vegan never needs to go hungry when out and about thanks to Walkers and their innovative range of vegetarian and vegan crisps. PETA is especially bowled over by Walkers’ prawn cocktail flavour, which uses non-animal ingredients and is packed full of flavour. Walkers crisps are available at almost every newsagent and supermarket in the UK. Their accessibility is outstanding!

Best Dairy Alternative: Alpro’s Fruits of the Forest Yogurt

For all your dairy-free dessert needs, Alpro Soya really is the best range available. Their soya yoghurts, flavoured milk and other products are great alternatives to animal milk and adorn the shelves of most supermarkets, which makes it easier than ever to indulge in a sweet-toothed frenzy without having hurting cows or your health. The “Fruits of the Forest” yoghurt is especially delicious and perfect for sharing with friends after a dinner party.

“Going and staying vegetarian has never been easier thanks to an ever-expanding range of tasty, humane food products “, says PETA Europe’s Alexia Weeks.”Walkers, Goodlife and Alpro cater to our desires to live compassionately without sacrificing quality or taste, and the PETA Europe Proggy Awards are our way of saying thanks.”

Almost 20 Proggy Awards have been given out this year. The other winners include a chocolate company, a compassionate politician, and producers and marketers of vegan foods and cruelty-free personal-care products.

For more information and to see the entire list of Proggy Award winners, please visit PETA.org.uk.