You may have seen someone wearing a Canada Goose jacket this winter. What many people don’t realise about these garments is that the retailer subjects defenceless animals to an agonising death in order to produce their fur trims and down-feather fillers.


There’s cruelty in every stitch of the company’s jackets. Wild coyotes trapped for their fur can suffer for days while facing blood loss, shock, dehydration, frostbite, gangrene, and attacks by predators. Mothers desperate to get back to their starving pups have even been known to chew through their own limbs in an attempt to escape. Animals who haven’t already died are often strangled, stamped on, or bludgeoned to death when the trapper returns.

Ducks and geese suffer for these items, too. Birds used for down feathers – which are stuffed into the jackets – are violently killed for both their feathers and meat, and their throats are often slit while they’re still conscious and able to feel pain.

As more and more people learn the gruesome truth about Canada Goose, the company has been facing a public backlash. Last October, 25 PETA US supporters descended on the grand opening of Canada Goose’s flagship store in Toronto, prompting the company’s CEO to flee to the back of the store. Then in January, Maggie Q, star of Designated Survivor, led a team of PETA US activists in a “bloody” protest outside the company’s headquarters. But there’s still more to be done.

What you can do

  • You can order PETA’s free stickers and leaflets to share with anyone you think should know about Canada Goose’s cruelty.
  • Please also sign our action alert urging Canada Goose to stop selling feathers from geese and fur from coyotes.

Thank you for taking action for coyotes, ducks, geese, and other animals.