A Campaign to Greenwash Wool Gets Aired Out by PETA
This pro-wool campaign is misleading and dangerous. Here’s the truth behind the greenwashing.
Is Your Wool Jumper Worth This?
During fast, aggressive shearing, a ewe sustained a deep cut. Her suffering is further proof that the wool industry cares only about money.
How Much Do You Know About Sheep and Their Wool?
The wool industry spins stories about sheep who are eager to be sheared for fashion that’s good for the Earth. But how much of this is true, and how much is just marketing?
Violence, Illustrated. Florence the Lamb Has an Important Message for You
Florence has a message about the way wool is made.
Wear Fruit, Not Friends on Your Birthday, Prince Charles
Happy birthday, Prince Charles. We got you something we just know you’ll go bananas for!
Wool Kills Sheep – Urban Outfitters Have Blood on Their Hands
PETA “sheep” tell Urban Outfitters what’s really wrong with wool.
Greta Thunberg Under Fire for Wearing Wool in ‘Vogue’ Cover Article – PETA Says Hang Tight!
Greta Thunberg’s Vogue Scandinavia article in which she’s photographed in wool is a key example of the deliberate deception that is humane washing.
Urban Outfitters to Face Pressure From PETA US at Annual Meeting
When will URBN honour the values of its consumers by ending the sale of animal-derived materials?
Great News for Rabbits! American Vintage Bans Angora
French fashion brand American Vintage is banning angora following a campaign by PETA and our affiliates.
BREAKING EXPOSÉ: Pregnant Sheep Suffering From a Vaginal Prolapse Is Still Cut Up
PETA’s latest exposé reveals that shearers in Australia are STILL kicking sheep and leaving them with gaping wounds. Tell Urban Outfitters to drop wool now!