Change is Brewing! GAIL’s Drops Soya Milk Upcharge After PETA Pressure

Change is Brewing! GAIL’s Drops Soya Milk Upcharge After PETA Pressure

London – Just weeks after PETA launched a national campaign urging GAIL’s to stop charging extra for vegan milk, the chain confirmed that from 21 May 2025, it will stop the upcharge on soya milk. PETA was planning protests, a stirring social media campaign, and GAIL’s had already received letters from more than 12,000 supporters urging the chain to drop the upcharge. With this move, GAIL’s joins  Café Nero, Costa and others  that offer at least one dairy-free milk without the punitive plant milk price hike.

The animal protection group will continue to urge GAIL’s and others to adopt the new industry standard and drop the upcharge on all vegan milks, joining brands including Starbucks, Pret A Manger, and Patisserie Valerie.

“Charging more for plant milk leaves a bad taste in customers’ mouths, particularly when it is a choice they make for their health, to be kind to cows, or for the planet.,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA celebrates GAIL’s taking the first step in offering soya without the surcharge, but to spare cows from harm and reduce methane emissions, the oat-milk upcharge also has to be ground down.”

More people than ever are choosing plant milks, and the consumption of dairy milk in the UK has declined by nearly 50% over the past 50 years. One in 10 UK adults are also lactose intolerant. PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any way” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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