Dog or Bull? PETA and PACMA’s controversial anti-bullfighting ad truck arrives in Seville

28.04.2025

Seville – People for the Ethical Treatment of Animals (PETA) and the Animalist Party (PACMA) took a new anti-bullfighting campaign to the streets of a packed Seville, which hosted the Copa del Rey final this Saturday 26 April. The action involved an LED truck with a video showcasing a traditional bullfight – compared with the same act, only with a dog as the victim,  with the message “If this is a crime, then this should be too.”

Images are available here. Credit: PACMA

Video available here.

“Torturing dogs to death is rightly condemned and illegal—so why is it still legal to stab bulls to death for entertainment?” says PETA Vice President for Europe Mimi Bekhechi. “The law should protect all animals from cruelty. Bulls feel pain and fear just like dogs do, and they deserve the same legal protection.”

The Animalist Party points out that bullfighting continues to receive public funding and that in communities like Andalusia, it is still promoted by despite the majority of locals rejecting it.

The campaign also includes the No Es Mi Cultura” (It Is Not My Culture) citizen’s initiative, which seeks to repeal a 2013 law designating bullfighting as “cultural heritage.”  Because the initiative far exceeded the minimum threshold of 500,000 signatures, the Spanish Congresses must officially consider repealing the law.

Every year,. In the bullring, assailants on horses drive lances into a bull’s back and neck before others plunge banderillas into his back, inflicting acute pain whenever he turns his head and impairing his range of motion. Eventually, when the bull becomes weak from blood loss, a matador appears and attempts to kill the animal by plunging a sword into his lungs. A knife is used to cut his spinal cord.

. More than 125 Spanish towns and cities have declared themselves against bullfighting, and both Spain’s largest newspaper El País and TV channel Canal Toros have ended their coverage of it due to the change in public sentiment and a general lack of interest.

PETA – whose motto reads, in part, that “animals are not ours to use for entertainment” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Sascha Camilli +44 207 923 6244; [email protected]

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