Exposed: Geese Crushed, Suffocated at Canada Goose’s Down Supplier

For Immediate Release:
2 November 2017

Olivia Jordan +44 (0) 20 7837 6327, ext 229; [email protected]


PETA US Files Consumer-Fraud Complaint Over Company’s Welfare Claims

London – A new PETA US video exposé of a Canada Goose down supplier reveals that workers rounded up terrified geese who piled on top of one another in an attempt to escape. At least one bird was apparently crushed to death, and others suffocated. Workers then grabbed and carried birds by the neck and shoved them into cramped cages for a journey to the abattoir that lasted more than five hours. There, workers shackled them, hung them upside down, and slit their throats as other birds watched.

Images are available here, here, here and here.

PETA US has now filed a complaint with the US Federal Trade Commission and the Canadian Competition Bureau challenging Canada Goose’s claims that its products are “[e]thically sourced” and “humane”.

“This is false advertising, because there’s nothing ‘humane’ about trampling and suffocating geese, grabbing them by the neck, and cramming them into tiny cages for hours of terror and misery,” says PETA Director Elisa Allen. “PETA is calling on consumers to refuse to buy Canada Goose’s cruelly produced coats and anything else stuffed with tormented birds’ down.”

PETA – whose motto reads, in part, that “animals are not ours to wear” – notes that the geese were sometimes left in transport cages overnight with no food or water and that after the long journey, the cages were filthy with faeces and feathers. After slaughter, many birds’ bodies had visibly bruised and broken wings, apparently caused by the long confinement to cramped metal crates.

The exposé includes footage from James Valley Colony Farms in Manitoba, Canada, which breeds 130,000 geese per year, and Schiltz Foods in South Dakota, US, the largest goose abattoir in North America. James Valley Colony Farms, which appears in a Canada Goose promotional video, sends geese to Schiltz for slaughter and sells their down to Canada Goose’s only down supplier, Toronto’s Feather Industries, which claims that it buys only from farms that practise “ethical and humane treatment” of animals.

Canada Goose’s coats are also trimmed with fur from coyotes, who can suffer in traps for days before they’re shot or bludgeoned to death.

For more information, please visit