‘I Want You to Change’: Giant PETA Chicken Comes Home to Roost at Stockwell Roosters Spot
12 June 2025
‘I Want You to Change’: Giant PETA Chicken Comes Home to Roost at Stockwell Roosters Spot
Stockwell – This week, would-be patrons of Stockwell’s Roosters Spot got a wake-up call from a larger-than-life chicken, courtesy of PETA. The animal protection group placed a striking visual appeal directly above the meaty eatery on South Lambeth Road, reminding everyone that birds are thinking, feeling individuals and urging viewers to go vegan. Additional messages will take over similar spots around London, which has more than 8,000 chicken shops that serve up millions of chicken parts each year.
More photos are available here. The billboard is located at 161 South Lambeth Road, SW8 1XW, and is live for 1 week.
“Behind every chicken shop take-away was a gentle bird who endured a short, miserable life and a violent, agonising death just to satisfy someone’s fleeting craving for their flesh,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA encourages Lambeth locals and all Londoners to leave animals in peace, not pieces, and please go vegan.”
Chickens can distinguish between more than 100 faces of their own species, have full-color vision, and experience rapid eye movement sleep, which means they dream just like we do. Yet those raised and killed for their flesh are crammed by the tens of thousands into filthy, windowless sheds. At the abattoir, they’re shackled upside down, their throats are slit, and they’re scalded in defeathering tanks – sometimes while still conscious.
In order to help businesses meet consumer demand for cruelty-free cuisine, PETA released its “Guide to Vegan Fried Chicken for Takeaway Businesses”, a free, in-depth digital magazine designed to help takeaway owners add winning animal-friendly, sustainable options. The guide highlights top brands offering vegan chicken, including THIS, Oumph!, and Quorn, along with the popular options offered at KFC, Nando’s, and Burger King.
PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any way” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.
Contact:
Lucy Watson +44 (0) 20 7837 6327; [email protected]
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