Newest Applicant for Iceland’s ‘Chief Chicken Officer’ Is … PETA?

Newest Applicant for Iceland’s ‘Chief Chicken Officer’ Is … PETA?

London – In response to frozen food shop Iceland’s announcement that the company is seeking to hire a ‘Chief Chicken Officer,’ PETA mascot Frida Chicken (free-da chicken) is throwing her comb into the ring for consideration. The cheeky bird’s application spells out her im-peck-able qualifications, including witnessing the cruelty and misery inside the meat industry firsthand.

“I know more about chickens than most, because I am a chicken, and this ‘contest’ really burns my ar*e,” writes Frida. “I can’t believe I even have to point this out, but chicken farms hurt chickens on the regular, and if you’re a great big bird-eater, I respectfully request that you knock it off. Seriously, just eat something else, people. I don’t want to die for your dinner.”

“Chickens value their lives and don’t want to be chopped up and dunked in a deep fryer any more than anyone else does,” says PETA Vice President of Vegan Corporate Projects Dawn Carr. “PETA encourages everyone to treat birds like Frida with respect and try delicious vegan fried chicken instead.”

Chickens can recognize the faces of more than 100 other chickens; communicate with at least 24 unique vocalisations; establish complex social hierarchies; and roost together companionably. Yet chickens killed for their flesh are crammed into filthy sheds, where they’re forced to live in their own waste – and the runoff from these operations pollutes the environment and poisons local wildlife. At abattoirs, chickens’ throats are often cut while they’re still conscious, and many are scalded to death in de-feathering tanks.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.uk or follow PETA UK on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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