PETA Urges Royal Norfolk Show to ‘Grow Vegan’

24 June 2024

PETA Urges Royal Norfolk Show to ‘Grow Vegan’

Norfolk – Ahead of the annual Royal Norfolk Show (26 to 27 June), PETA sent a letter to Royal Norfolk Agricultural Association President and Lord-Lieutenant of Norfolk Lady Dannatt MBE encouraging her to transition to a vegan event – the Royal Norfolk Grow – with a focus on supporting hard-working arable and horticulture farmers in the county. PETA has even designed a new logo for the event featuring mascots Gus and Wheaty, a cheerful representation of Norfolk’s plant produce.

Currently, thousands of animals are forced onto vehicles and confined at the show so that they can be exhibited for the purposes of entertainment. A vegan event, in contrast, could feature fun, family-friendly activities with only willing participants, such as a tofu toss (using Tofurei’s Norfolk-produced tofu), a potato carving competition, and a wheatsheaf parade.

“Instead of forcing thousands of non-consenting animals into transport and confinement and parading them about and eating them, the new Royal Norfolk Grow would support Norfolk’s hard-working plant-based farmers and celebrate delicious, locally produced vegan fare,” writes PETA Vice President of Vegan Projects Dawn Carr. “By shifting the focus of the show to plant farming, we could help farmers leave behind the heartbreak and violence of raising animals for food.”

Animal agriculture is a major cause of greenhouse gas emissions, biodiversity loss, deforestation, pollution, and pandemics. Researchers at the University of Oxford determined that current agricultural systems make it impossible to meet climate commitments even if all other sources of greenhouse gas emissions were eliminated. PETA offers a free vegan starter kit for those looking to make the switch to vegan meals.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – released a video celebrating crop farmers across the UK. Last year, the group also announced the winners of its first-ever Farming Awards.

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Lucy Watson +44 20 7837 6327; [email protected]