Video: PETA Disrupts LVMH Panel to Blast Company’s Cruel Skin Sales


London – Just moments ago, a PETA supporter interrupted LVMH’s Benoit Aubas and Alexandre Capelli during “The Digital Product Passport” seminar at the Future Fabrics Expo to call out the company – which is the main sponsor of the expo and the owner of Louis Vuitton, Dior, and Fendi – for selling products made from the skin of tormented snakes, crocodiles, and other animals. Dressed in “snakeskin” patterns, the animal defender held up a sign reading, “LVMH: Reptiles Are NOT Fabric!” before being removed by security.

Video footage of the disruption is available here.

“The skins of tortured animals are not ‘future fabrics’ – their use for clothing is archaic and belongs in the past,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA is calling on LVMH to end its shameful support of the bloody skins trade and invest in the innovative, sustainable vegan materials that are truly the future of luxury.”

A PETA Asia investigation into slaughterhouses in Indonesia that supply LVMH shows snakes being inflated with water, bashed with hammers, and cut open with razors while they were likely still conscious. PETA entities have also documented how workers in the fashion industry hack at crocodiles’ necks and shove metal rods down their spines, chop off conscious lizards’ heads with machetes, and electrically stun ostriches before slitting their throats in full view of their terrified flockmates.

PETA notes that many top designers – including Mulberry, Victoria Beckham, Chanel, Burberry, Diane von Furstenberg, and Vivienne Westwood – have banned the use of the skin of reptiles or other animals, and many others offer sustainable vegan leather  made from pineapples, mushrooms, apples, cacti, or other innovative materials.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X, TikTok, or Instagram.


Sascha Camilli +44 207-923-6244; [email protected]