This Is What We Found When We Sent a ‘Faux-Fur’ Hat to the Lab

Posted by 1 year ago | Permalink | Comments (23)

When we were contacted by a PETA supporter about a supposedly “faux fur”–trimmed hat she had seen on sale that looked suspiciously like it was made from real animal fur, we hoped it wasn’t true – especially when we learned that the hat was on sale at her local Dobbies Garden Centres, which is owned by Tesco, a company that has marketed itself to kind consumers with a long-standing fur-free policy.

Emma, rocket the rabbit and hat

Emma, who was horrified at the thought that customers were unwittingly buying something made from a dead animal’s skin, informed Dobbies in writing immediately and called customer services, only to be fobbed off and told she was wrong. Still not convinced, she sent the hat to the PETA office so that we could take a closer look. We dispatched it to the lab for microscopic and DNA testing, and the results were conclusive – real fur was indeed being sold under a deceptive “faux” label.

Dobbies Hat Label Detail

After hearing from PETA, Tesco removed all the remaining hats from Dobbies’ shelves. We’ve also contacted Tesco Chief Executive Dave Lewis urging him to order a mandatory inspection of all “faux-fur” products across all Tesco subsidiaries. After all, it’s outrageous that consumers were misled by the label into purchasing cruelly produced items that they would never knowingly choose to buy.

Animals on fur farms spend their entire lives in cramped, filthy cages before they’re killed. And in China – where Tesco’s fur hat was sourced – animals, including cats and dogs, are sometimes skinned alive.

While PETA would like to applaud companies that have strict no-fur policies, such claims are meaningless if they’re not actually enforced. This disturbing case has shown that not only is Tesco’s current system of “random sampling checks” woefully lacking but also that the failure to act on customer complaints means that these hats were sold to unsuspecting consumers for several months. This is simply not good enough.

As opinion polls show that 95 per cent of the public would never dream of wearing real fur, we’re asking Tesco to order a company-wide inspection and act immediately to remove any real fur items from circulation.

Today, faux fur is so realistic that it’s easy to label real fur as fake. Please be vigilant when buying any items labelled as “faux fur”, and if you have any doubts, leave the item on the shelf.


  • Maria Taylor commented on June 17, 2015 at 4:21 pm

    Ban all fur

  • Christine Susi commented on June 17, 2015 at 4:41 pm

    We teach that killing animals is ok. No empathy or conscience and killing is entertainment. No wonder the America today feels killing is ok

  • iona nicol commented on June 17, 2015 at 4:53 pm

    Shame on tesco ! This should never have happened.

  • priti p.jhaveri commented on June 17, 2015 at 5:25 pm

    As animals are our friends they r so preeti and loving .they have same filling that we and everything what we fill.
    So i request u to plz think about it.dont kill animals as they cant able to mercyful .and be fear of universal law what u rebounds on u.if u kill animals their cry and pain cant give u a piece.and u will also get pain .give love to this beautiful beings.let them alive with joy.
    U willl surely get joy.pleasure as what u saw .what u reap
    May god bless the universe with joy and pleasure and mercy
    So be it

  • Susan Howard commented on June 17, 2015 at 5:54 pm

    this has got to stop its so very cruel

  • Emma Painter commented on June 17, 2015 at 6:13 pm

    What animal did this fur come from after tests? I have a Dobbies store nearby.

  • patriciawebster commented on June 17, 2015 at 6:49 pm

    sorry to say you do beleive what is on the label,but when it says made in china i wouldnt touch it with a bargepoll.

  • Jennifer Franks commented on June 17, 2015 at 7:58 pm

    I don’t think I will be clothes shopping in Tesco again, Which is a shame cos I have liked there clothes before . But I cant buy from a company who allow this to go on.

  • josephine white commented on June 17, 2015 at 8:34 pm

    This is so disgusting…………… ,why do they lie,it must be sorted

  • Sylvia Swain commented on June 17, 2015 at 10:18 pm

    We don’t need to wear fur there are so many other mattirals to use for cloths people only ware fur because of the different patterns which look beautiful and feel lovely but people think it looks the same on them, But It Doesn’t fur is beautiful on the Animal it is ment for, People Leave It Were It belongs !!!!

  • Karen Rigan commented on June 17, 2015 at 11:01 pm

    The fur trade is so very cruel and in China what they do to cats and dogs totally and utterly appals me!! People who are cruel to any animals should be given exactly the same treatment they dish out – they are the scum of this earth!

  • Amanda Lemmer commented on June 17, 2015 at 11:43 pm

    bloody disgusting it’s their coat their fur not ours

  • Iris Adley commented on June 18, 2015 at 12:10 am

    Do you have any info about Marks and Spencer’s gloves. I asked and they claim they are made from lambs skin sent to china from Europe.

  • Alejandra commented on June 18, 2015 at 1:53 am

    disgusting !

  • Maria L. Galarza commented on June 18, 2015 at 2:08 am

    I totally agree! Those poor beautiful animals’! Just to make money, they sacrifice our beloved animals’ to make fur hats’! No to this!!!

  • Anna crucefix commented on June 18, 2015 at 9:44 am

    I work in a department store called fenwicks and they sell a lot of faux fur which sometimes I think looks too real , it breaks my heart that people still wear real fur and being a person myself that won’t even wear leather , it worries me that most of the faux fur from China is in fact the product of a tortured animal

  • Susan Keller commented on June 19, 2015 at 2:49 am

    That poor poor cat what a life of total hell. How on earth could anyone walk past hereveryday & do nothing. We will all awnser to GOD

  • Lynne Galbaith commented on June 19, 2015 at 2:11 pm

    I am disgusted that Tesco or its subsidiaries are selling items labelled as fake fur when it is actually real fur. I abhor real fur and will never wear it. TeSco needs to check ALL FAUX FUR IT SELLS TO ENSURE IT IS LEGITIMATE. Honour your word to your customers

  • Jeaneen Andretta commented on June 21, 2015 at 2:54 pm

    Some years ago I was in a store and saw some faux fur coats, they looked too good to be true, but when I looked in the care instructions it said ” must be dry cleaned”. I decided to talk to the manager he said ” that he agreed it was unusual”, I asked him if he thought they might be real fur. So he compared them to the real and felt they sure were like the real. He did send them back to the company where his store purchased them. I saw he a few months later and he told me the store admitted that they were real. He assured me he would not deal with the company again. I check for a few years and they never did return.

  • Lindsay E commented on June 26, 2015 at 10:48 pm

    Disgusting beyond words…

  • Jeannie price commented on June 28, 2015 at 8:50 pm

    Stores have been lying for years about fake fur,J,D sports sell real fur hats cloves ,label says fake ,To be safe,Just never buy any fur to be on the safe side.

  • John Taylor commented on July 5, 2015 at 8:06 am

    With Tesco’s very poor track record on animal welfare issues, we should not be surprised that they are selling animal fur as fake fur.
    I mean how could they be selling live turtles, foie gras in their international subsidiaries , and still say they are animal friendly.

  • john nicol commented on July 20, 2015 at 11:32 am

    emma had a hunch and acted on it. and she was right. whilst the supply chain understandably gets confusing with larger organisations – its clearly an ongoing task to keep checking and rechecking – for the sake of the animals and responsible consumers. compliancy kills…
    neither tescos or dobbies have followed up any of this with emma (and i should know – I’m her husband). terrible consumer services on top of bad labelling culminating in the unacceptable treatment of animals. disgusting….

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