PETA Foundation UK Data Retention Policy

The aim of this policy is to enable PETA to manage our records effectively and in compliance with the General Data Protection Regulation (GDPR) and related regulations. The policy provides a framework of retention and disposal of categories of personal data. PETA is committed to the principles of data protection in the GDPR, including that personal data be retained only for so long as necessary for the purposes for which the data are processed.

PETA will store your personal data in order to process it in accordance with our privacy policy. The amount of time that we will hold your data will depend on your relationship with PETA.

If you have never made a donation to PETA but are an e-news subscriber or a giveaway entrant or have signed a petition or an action alert on our websites, we will retain your personal data (a) until you notify us that you no longer wish to receive such communications or (b) for no longer than 12 months following your failure to open or respond to any e-mails from us for 12 months. PETA will only retain your data beyond this time for purposes as outlined in the table below.

PETA may retain information about your activity on our site for the purposes of statistical analysis and reporting. Such information cannot be used directly, indirectly, or in conjunction with other information to identify you and accordingly is not considered “personal data” within the scope of the GDPR.

If you have made a donation to or expressed interest in becoming a financial supporter of PETA, we will retain your personal data for six years from the date of your last interaction with us for the purposes of recording your donation, financial auditing, fulfilling our statutory obligations for tax purposes, removing you from future communications should you request it, and statistical analysis and reporting. After this time, your personal data will be deleted. However, your personal data may be held for longer if processing is required for any of the purposes in the table below, in which case, the data will be held for as long as is necessary in relation to fulfilment of the relevant purpose.

Category Reason for Retaining Your Personal Data
Suppression From Future Communications Suppression is usually carried out at your request but may also be carried out at the discretion of PETA, which will make its best efforts to inform you of this action. PETA will need to retain your personal data to identify you and ensure successful suppression.
Gift Aid Processing PETA is required by HM Revenue and Customs to retain information about any individual who has signed up to the Gift Aid Scheme for six years following the end of the tax period in which his or her last donation was made.
Legacies If you have expressed interest in leaving a gift to PETA in your will or trust, we will retain a record of your supporter history for such time as it may be required as evidence in a dispute regarding your testamentary wishes.
Administration PETA will retain employment records for employees and contractors for a maximum of ten years from termination of employment or services. Leases and service contracts will be held for 12 years following their expiration.
Long-Term Projects Contact details of third parties relevant to PETA projects and records of correspondence to or from companies or government bodies that may contain representatives’ contact details may be held for as long as necessary to fulfil the purposes of the project.

If you have reason to believe that any of your personal information retained by PETA is inaccurate, please send us an e-mail with your requested change.