VICTORY! Benetton Bans Angora After Thousands Take Action

Posted by 2 years ago | Permalink | Comments (85)

Less than 24 hours after we kicked our campaign to rid Benetton of angora into high gear with a day of nationally coordinated action, the Italian clothing company has bowed to pressure and banned angora in all its approximately 6,000 stores worldwide!

Thank you to everyone who took action

“Benetton Group confirms the decision to stop using angora wool in all its collections sold around the world”, the company communicated via a statement on its website.

Thank you to everyone who took action yesterday – whether by joining our protest in London, calling the store, posting on social media or sending an e-mail to Benetton management. All that hard work paid off!

This is wonderful news for angora rabbits. After an unprecedented investigation by PETA Asia of angora rabbit farms in China, the source of 90 per cent of the world’s angora, revealed that workers violently tear the fur out of rabbits’ skin as the animals scream in pain, store after store has vowed not to sell products made from angora wool. This is already having a significant impact on the ground in China: from 2013 to 2014, angora exports decreased by 74 per cent. This drastically decreased demand for angora wool means that fewer rabbits are suffering on Chinese farms.

We’re delighted that Benetton has joined the long list of angora-free companies that have responded to consumer demand and done the right thing for animals. Fortunately for fans of ethical fashion, humane animal-free fabrics are readily available.

Thank you again to everyone who helped make this victory happen – we couldn’t have done it without you! Please, keep on speaking out whenever you see angora on sale. And to be part of more victories for animals, join our action team today.


  • Stuart Hartley commented on June 5, 2015 at 10:35 am

    Angora has not been sold in Benetton stores since last November. I suspected this might happen, that PETA (whom I value for its work on behalf of animals) would claim the credit. Numerous people telephoned Benetton to complain only to be informed that they had stopped selling angora last November. I couldn’t understand why the demonstration was going ahead when it ah already been banned. I suspected it may to to take the credit, and it did. Not impressed

    • Anne commented on June 5, 2015 at 11:32 am

      Hi Stuart, earlier this week Benetton was still selling angora products on its website, defended angora production on its sustainability pages, and had failed to commit to a permanent ban – as the majority of other high street stores have done. Thanks to people speaking out yesterday though, the company released a statement last night saying it won’t sell angora in any future collections and updated its website to reflect the new policy. In our eyes, that’s a victory!

    • kevin commented on June 5, 2015 at 7:15 pm

      Get your facts right before making any statement. This goes worldwide and can make people look very stupid. The demonstration was to get a total ban, retail stores and online shopping and it has worked. people power is working.

    • julie kerr commented on June 5, 2015 at 8:31 pm

      I was in a Benetton shop in Geneva recently and they had Angora products in their sale lines…….

    • Brenda Robinson commented on June 6, 2015 at 10:20 am

      Who cares how it happened, focus on the positive!

    • RHONDA PATTRICK commented on June 9, 2015 at 3:46 am

      there is no need to sell angora when we have many other materials now … no need for any animals anymore to suffer at the hands of inhumane humans

    • p commented on June 9, 2015 at 1:27 pm

      dont forget all we have done is hit their money ….they would still do the same thing year in and year out ….
      they have not moved forward in consciousness one single bit …. life will have to teach them in another way

  • Jan campbell commented on June 5, 2015 at 10:39 am

    Stop selling Angora

  • julia moore commented on June 5, 2015 at 10:44 am

    Thank god they banned the angora haven’t come soon enough . Can’t bare the thought of animals screaming in pain hurts my heart.. ALL fur should be banned ALL shops should NEVER sell fur that included Europe not just UK in fact the whole world..

  • Margaret Robinson commented on June 5, 2015 at 10:47 am

    This is great news,The power of people.well Done to everyone that played a part in Stopping this vile trade,Glad Benetton seen the light!.hope this is an instant Ban? Let’s pray that these factories close down so it’s not 74% it’s nil % .also that these factory workers are offered some kind of other work that is not involved in animal torture.

    • Vincent Foster commented on June 5, 2015 at 1:14 pm

      I would like to comment that animals should never be tortured at any time even if it does keep some people in employment.

      China has seen massive wealth in recent years. They can well afford to stop torturing animals.

      • keisha commented on June 9, 2016 at 9:12 pm

        thank you! exactly!

  • janice stoker commented on June 5, 2015 at 11:35 am

    Fantastic news I am so pleased I sign all your petitions great work

  • Andrew commented on June 5, 2015 at 12:24 pm

    What about the wool that is sheered from Angora Goats? (just like sheep are sheered?)

  • margaret commented on June 5, 2015 at 1:29 pm

    Congratulations Everyone who helped to make this happen .

  • Lesley Bevan commented on June 5, 2015 at 3:04 pm

    So relieved to hear the news that angora is banned,after viewing the
    harrowing video of how angora is torn from the skins of these rabbits and their screams of pain,what will happen to those still in captivity?
    Will they be released and go to caring environments or adopted as pets to loving & caring homes.

  • Sue commented on June 5, 2015 at 4:44 pm

    Congratulations to everyone who took part in any way they could. It just goes to show that signing petitions, marching & protesting in public etc, does actually work. So let’s keep on with the good work. Great work!

  • Carol commented on June 5, 2015 at 4:44 pm

    Hopefully Marks and Spencer’s will not be selling iangora products farmed in China either. This cruelty was pointed out to them last year

  • fatima znibi commented on June 5, 2015 at 4:48 pm

    Stop kill rabitt.

  • Nicole Loh commented on June 5, 2015 at 8:46 pm

    Great job to all!!
    Love from Singapore

  • Mia Thalassa commented on June 5, 2015 at 9:27 pm

    I will never wear angora

  • marilyn standring commented on June 5, 2015 at 10:40 pm

    Stop using angora x

  • dave commented on June 5, 2015 at 11:53 pm

    excellent news. We can make a difference. Whos next?

  • Kathryne J. Starzec commented on June 6, 2015 at 1:16 am

    Thank you to everyone that participated & took time to organize this amazing stand up for animals! Bravo!

  • Brenda Newsom commented on June 6, 2015 at 1:22 am

    This has got to stop… poor babys ..

  • Donna Dasher commented on June 6, 2015 at 2:50 am

    i had no idea that the wool was ripped off their skin. So inhumane. Who could do such a thing, hearing them scream in pain? Thank you for your dedicated efforts to put a stop to this inhumane practice.

  • C. Sorensen commented on June 6, 2015 at 6:41 am

    this cruelty must stop. No aid to countries who all this to happen. Will not use any air line that transports these rabbits to be mistreated

  • Marion commented on June 6, 2015 at 7:07 am

    well done guys. You’ve made us all so very proud. Proud of you all

  • Heli Juarez commented on June 6, 2015 at 9:01 am

    I’m very, very, VERRRRRY HAPPY that this fight has gave a wonderful resalt. X’-D. Thank you every one for caring <3

  • Brenda Robinson commented on June 6, 2015 at 10:18 am

    Great news! THANK YOU BENETTON!

  • marion madden commented on June 6, 2015 at 11:44 am

    What fantastic news. The only way to stop this vile trade is to stop people profiting from it. I hope the cruel brutal people who we’re so sadistic can find another way to earn money that doesn’t involve being so cruel to any animals.

  • katie commented on June 6, 2015 at 12:44 pm

    Stop this sick crueltie. This has to be band .

  • Michelle Culyer commented on June 6, 2015 at 3:16 pm

    Signed sick pieces of scum of the earth

  • Meziane commented on June 6, 2015 at 3:44 pm

    Merci à bénèton…j’espèreque d’autres vont réagir… Mais c’est des fumiers c’est asiatiques….

  • Zendjirdjian commented on June 6, 2015 at 9:02 pm


  • brigitte mozin commented on June 7, 2015 at 12:04 pm

    connard vas et si on vous ferais ca!!!!

  • vickie dean commented on June 7, 2015 at 4:44 pm

    Help the animals please

  • firoz qureshi commented on June 8, 2015 at 12:39 am

    U guys awesome u prof urself u are good human.. plz stop kind of like this business which related to animals..

  • Lindsay Sproat commented on June 8, 2015 at 1:12 am

    Stop animal cruelty!

  • Karin Steininger commented on June 8, 2015 at 7:53 am

    Benetton please use your power to stopp this cruelty!
    You don`t need it!!!

  • ana maria commented on June 8, 2015 at 3:32 pm

    Acabar con el despellejamiento de animales,ni vivos ni muertos

  • LINDA BADHAM commented on June 8, 2015 at 6:06 pm


  • Grace Roberts commented on June 8, 2015 at 8:21 pm

    Great news that Benetton have stopped dealing in cruelty (angora) We do NOT need the fur of any animal to be clothed and warm. We should know better now.
    Now, let’s get busy banning the horrific dog meat trade in China.

  • Sylvia Hamerpagt commented on June 8, 2015 at 8:24 pm


  • Mia van de Loo commented on June 8, 2015 at 10:36 pm

    Good job I m very happy from this victory.

  • Karen behrendorff commented on June 9, 2015 at 7:09 am

    All lives are precious xo

  • Diana Kekule commented on June 9, 2015 at 7:05 pm

    Let us help raise the Consciousness of Humanity, and value ALL LIFE as sacred and vital to ALL LIFE!

  • Sammie Luck commented on June 9, 2015 at 7:19 pm

    white stuff are still selling clothes containing angora.

  • Jackie commented on June 10, 2015 at 8:57 am

    That’s great news BUT what will now happen to all the angora rabbits who won’t be needed .

  • Dorothy Paetzke commented on June 11, 2015 at 3:51 pm

    Stop using animal fur and hair

  • maxine bakhtiar commented on June 12, 2015 at 7:41 am

    Please ban horse drawn carriages

  • Hilda Ortiz commented on June 16, 2015 at 6:11 am

    ahhh it’s so very sad to hear and see how we haven’t taking responsability to take good care of our innocent animals it’s very very sad please do make a positive real change before all the endanger animals become extinct from our world please save them we must make a positive action only then our world will be better for the future thank you

  • Sylvie Lefebvre commented on June 21, 2015 at 1:44 pm

    I am so happy. My daughter was crying yesterday about the way the fur is teared on this poor rabbits, often still alives.

    I will announced her this good news an tell her to continue sign the petitions.

    Thanks for your precious work.

  • Julia Hamm commented on June 28, 2015 at 1:14 pm

    This pain for rabits are NOT neccesary!

  • Julia Hamm commented on June 28, 2015 at 1:16 pm

    Very painful!

  • marcos commented on June 28, 2015 at 8:59 pm

    I just want to let people know I am a number, a number that is against torture and killing animals for whatever the end.

  • leah green commented on August 1, 2015 at 10:54 pm

    Stop animal cruelty

  • Leslie Lan commented on August 18, 2015 at 11:57 pm

    STOP using agora rabbit fur IMMEDIATELY!!!!!!! I will never buy your products ever again if your company practice unethical animal abuse !!!!!!!!

  • sara soo commented on August 20, 2015 at 6:58 am

    VICTORY! Benetton Bans Angora

  • Ashley schiano commented on August 20, 2015 at 7:26 pm

    Stop the brutal barbaric murders

  • sepideh azimi commented on August 22, 2015 at 7:09 am


  • anita culling commented on October 13, 2015 at 12:46 pm

    The barbaric heartless cruelty to animals must stop. There are many cruelty free synthetic products. There is NO excuse.

  • mario commented on October 26, 2015 at 3:40 am

    it is not human being,,so cruel

  • Esther Lee commented on October 29, 2015 at 3:30 am

    Stop animal abuse!

  • Jen commented on November 13, 2015 at 4:50 pm

    Great Job Guys Lets Keep It Up! Lets Continue To Be The Voice Of The Voiceless! Oxox

  • Kristel werth commented on December 19, 2015 at 7:04 pm

    Stop this cruelty

  • Helene haman commented on December 19, 2015 at 7:46 pm

    Should not exist

  • Spencer taylor commented on December 20, 2015 at 3:48 am

    How can you call yourself a human being and do this!
    Thank you for no more torture!!

  • Marleen commented on January 3, 2016 at 7:40 pm

    But why is Benetton STILL selling angora???? It’s 2016 and there are angora items in their stores.. I don’t understand. Can someone explain this?

    • Ruby commented on January 4, 2016 at 1:25 pm

      Hi Marleen,
      It may be the case that they are selling their old/existing angora stock, as they have committed to a ban on angora in all future collections.
      However, please still reach out to the company and let them know what you think of angora! You could either email the store’s customer services department, phone them up, or go into the store in question and ask to speak to the manager. Thanks!

  • Markell Alexander commented on June 5, 2016 at 4:14 pm

    How cruel and human to do anything like this to anything that is breathing! Stop
    The cruelty!!!!!!!!!

  • dee walker commented on June 7, 2016 at 8:17 am

    proof this has happened and continues please?

  • adriana gretener commented on June 7, 2016 at 9:54 am

    This must be stopt inmediatly

  • faye khaneghahi commented on June 8, 2016 at 2:29 pm

    This must be stop please

  • Karen Morrison commented on June 9, 2016 at 6:30 pm

    I hope this puts an end to this disgusting horrible abuse

  • EMIN KUCUK commented on June 9, 2016 at 6:58 pm

    We have a pet rabbit.This was horrible.:(

  • Jagoda miru commented on June 12, 2016 at 3:25 pm

    This has to stop

  • Ludmila commented on June 13, 2016 at 4:43 am

    Have to stop this It’s just horrible. They are alive they should be free. It’s make me sick to se that

  • Kellie commented on June 13, 2016 at 9:01 pm

    This made me so upset how can they get away with such cruelty those rabbits deserve to have a good life .

  • Heather Kirkpatrick commented on June 17, 2016 at 11:55 pm

    This is disgusting and needs to stop. What the hell is wrong with people. These people should be punished for what they are doing to all these animals and why are they still getting away with this cruel disgusting shit…

  • Darya commented on June 21, 2016 at 8:18 am

    Stop killing animals !

  • Hilary commented on November 30, 2016 at 12:24 pm

    Stop it!!

  • Collette milligan commented on November 30, 2016 at 7:58 pm

    Another step forward…

  • Mary commented on December 2, 2016 at 7:58 pm

    This is so barbaric! These are Gods creatures & this evil must STOP!!!!

  • Charlotte commented on December 3, 2016 at 9:34 am


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