PETA UK Vegan Fashion Awards 2015

Animal-free fashion is the future, and forward-thinking designers are experimenting with innovative, high-tech materials that are vegan and eco-friendly and offer ethical consumers a vast array of cruelty-free choices – from high-street to high-end. This year’s winners show just how easy it is to get the look of leather, fur, wool, silk, down and exotic skins without harming a hair on an animal’s head!
Women’s
Women’s
Women’s
Women’s
Men’s
Men’s
Men’s
Men’s
Other
Other
Other
Other
Innovation Award
Ananas Anam is the company behind Piñatex, an innovative new faux leather made from pineapple leaves that’s wowing top designers.
The vegan leather is super-sustainable and doesn’t involve the use of any additional water, pesticides or fertilizer beyond what’s needed to cultivate the pineapples for consumption. It’s breathable, soft, light, flexible, mouldable and easily dyed, so it can be used as a leather alternative in the fashion, accessory and upholstery markets.
Other
Influencer Award
A freelance fashion stylist, Shelly Vella recently left her 14-year position at Cosmopolitan, during which time she spearheaded several anti-fur campaigns and implemented bans on pelts and exotic skins in photo shoots for the magazine.
The vegetarian frequently speaks out for animals and uses her connections in the fashion, media and celebrity worlds to advocate on their behalf.
Traditionally, the clothing industry has cared little about the animals exploited for fashion:
- On fur farms, animals such as foxes, minks and chinchillas spend their entire lives confined to tiny, filthy wire cages and are killed by gassing, neck-breaking or beating, and rabbits used for angora endure the agony of having their fur yanked out by the fistful.
- In the global leather industry, more than 1 billion cows are slaughtered each year, often in extremely crude and painful conditions.
- In wool production, Australian sheep farmers mutilate lambs in a cruel procedure known as “mulesing”, and shearing often leaves sheep battered and bleeding.
- In the exotic-skins industry, the lives of millions of snakes, alligators, seals, zebras, lizards, ostriches and other beautiful animals are taken each year.
- In down production, live geese and ducks are often pinned down and their feathers are ripped out by the handful.
But thankfully, as these award recipients prove, retailers and designers are finally beginning to recognise the demand for animal-friendly clothes. Compassionate consumers are beginning to change the face of fashion and help spare animals a life of suffering.
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