Garbage Singer Trashes Fur In Dramatic New PETA Ad
For Immediate Release:
21 March 2007
Contact:
Yvonne Taylor 44 077 3677 8914
Karen Chisholm 44 020 7357 9229, ext 229
Shirley Manson Reveals ‘The Rest of Your Fur Coat’ in Ad Appearing All Over Edinburgh
Edinburgh – Clad in a stunning Stella McCartney evening gown, sexy Shirley Manson is dressed to kill in PETA Europe’s new ad. But the Garbage singer holds a gruesome accessory – a skinned fox – beside the caption “Here’s the Rest of Your Fur Coat” in a dramatic bid to show consumers that every fur coat, collar or cuff is made from living creatures who endure tremendous suffering. Hundreds of copies of the hard-hitting ad will be posted throughout Edinburgh, Manson’s hometown next week.
Shot in Los Angeles by top photographer Frank W. Ockenfels, Manson’s ad brings home the harsh reality hidden by fur ads and fashion spreads. Manson says, “I believe very strongly in the ethical treatment of animals”, and credits her fans with fostering her awareness of animal suffering. “A lot of my fans are very pro-animal rights and have often, when I have been wearing fake fur … said, ‘Is that real?’ and really gotten upset, and I have had to reassure them ‘[n]o it’s cool, it’s fake, don’t worry’. They have made me very conscious of it, and I am really grateful that they have made me pay attention.” The Scottish singer, who is now based in Los Angeles, is currently recording her first solo album.
On European and American fur farms, animals spend their entire lives confined to tiny, filthy cages, where they go insane before they are killed by poisoning, gassing, electrocution or neck-breaking. An undercover investigation found that millions of dogs and cats in China – now the world’s leading exporter of fur – are bludgeoned, hanged, strangled with wire nooses and bled to death for their fur, which is often deliberately mislabelled as fur from other species. Fur farming has been banned in the UK, yet fur from animals killed in other countries is still sold in the UK.
For more information, please visit PETA.org.uk. A copy of the ad is attached.