Press » Photos: PETA and Omari McQueen Dish Out Free Vegan Chicken Under Giant ‘Bro. Don’t Eat Me!’ Billboard

Photos: PETA and Omari McQueen Dish Out Free Vegan Chicken Under Giant ‘Bro. Don’t Eat Me!’ Billboard

Photos: PETA and Omari McQueen Dish Out Free Vegan Chicken Under Giant ‘Bro. Don’t Eat Me!’ Billboard

Peckham, London – Today, Peckham-born vegan chef Omari McQueen joined PETA beneath its giant “Bro. Don’t Eat Me!” chicken billboard outside the PeckhamPlex to hand out free vegan fried chicken from Oowee Vegan to locals. Taking place in the heart of South London’s fried chicken scene, the giveaway encouraged locals to tuck into vegan options that leave birds in peace, not pieces. PETA supporters also handed out free vegan starter kits.

More photos are available here, and video footage is available here.

Omari McQueen has previously received PETA’s Compassionate Kid Award for launching a range of vegan dips at only 10 years old, won a PETA Vegan Food Award for his cookbook Omari McQueen’s Best Bites Cookbook.

“I love showing people that choosing vegan doesn’t mean missing out on the foods you enjoy,” says Omari McQueen. “Chickens are individuals who deserve kindness, and with so many delicious vegan options available, it’s never been easier to leave them off our plates.”

Following a campaign by PETA and its supporters, KFC introduced its award-winning vegan chicken burger, while other chains, including Slim Chickens, have added plant-based chicken options. The animal protection group is calling on more vendors to spare birds and meet the demand for tasty, animal-friendly food on the go.

“Peckham may be known for its fried chicken scene, but we’re showing south Londoners that they can have all the flavour without the cruelty,” says PETA Vice President of Programmes Elisa Allen. “Vegan chicken satisfies cravings while sparing sensitive, intelligent birds.”

Chickens form complex social relationships, dream when they sleep, and worry about the future, just as humans do. Yet in the meat industry, they’re bred to grow so unnaturally large that many suffer from painful leg deformities, heart problems, and other debilitating conditions.

PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that when it comes to the ability to feel pain, hunger, and thirst, a chicken is a dog is a boy. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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