Massive Attack Given PETA Award for Vegan Meals at Gigs
For helping to keep animals and the planet safe from harm by ensuring that sustainable, plant-powered meals were served at its recent gigs, pioneering Bristol-born trip hop group Massive Attack has earned PETA’s “Hit the Right Beat for Animals & The Planet Award.”
Massive Attack Embraces Vegan Food
Ahead of its performance at Co-op Live, the band successfully pushed the venue to commit to a fully vegan food menu for the night – marking a first for Britain’s largest indoor arena.
The move followed Massive Attack’s world-record-breaking Act 1.5 show in Bristol in 2024, which scientists estimated slashed food-related emissions by 89 per cent compared to a typical music festival simply by keeping meat, eggs, and dairy off the menu.
By championing plant-powered meals, Massive Attack is pushing its legions of fans, other artists, and even entire stadiums to face the music that the meat, egg, and dairy industries are decimating the environment. We are delighted to recognise Massive Attack for showing everyone that being an angel for animals and the planet is as easy as choosing delicious vegan fare.
Massive Attack will receive a letter of thanks and a framed certificate from PETA.
The Environmental Impact of Animal Agriculture
Massive Attack’s 1.5 Act show was named in reference to the Paris Climate Agreement, which aims to limit global heating to 1.5C above pre-industrial levels. UN Secretary António Guterres recently warned, however, that exceeding this target is now “inevitable”.
According to a study published in 2023, food emissions alone will heat the world beyond the 1.5C target – even if all fossil fuels were eliminated entirely. Animal agriculture is a leading source of methane (a powerful greenhouse gas that’s 80 times more warming than carbon in its first 20 years in the atmosphere). Cows and other ruminant animals like goats and sheep produce around a third of human-caused methane.
Animal agriculture is also a leading cause of deforestation, biodiversity loss, and species extinction. Research shows that each person who goes vegan lowers their food-related carbon footprint by up to 75% – making it conceivably the biggest way to reduce one’s negative impact on the planet – and spares the lives of nearly 200 animals a year.
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