A Look Back at Maison Valentino’s Progress for Animals
Valentino Garavani, the pioneering Italian fashion designer, has died at the age of 93.
Valentino may be remembered for his timeless designs, but at PETA we remember him for the enduring influence Maison Valentino has had on compassionate fashion.
Valentino Ditches Cruel Animal Skins
Valentino became the first luxury brand to end the use of alpaca wool in response to PETA’s evidence of systematic animal suffering in the industry. After we showed the brand footage of crying alpacas being roughly shorn with electric clippers and slammed onto tables and restrained, Valentino released a statement promising to phase out alpaca wool.
The brand later went on to ban fur, joining other luxury fashion houses including Gucci, Versace, and Burberry in recognising that there was no place for mink, fox, and chinchilla skin in the future of fashion. Valentino has also banned angora, which is made from the ripped-out fur of gentle rabbits.
We’re hopeful that, in that same vein and to honour the legacy, wild-animal skins will also soon vanish from Valentino.
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