Truefitt & Hill Urged to Drop Badger-Hair Brushes After Fur Farm Exposé Reveals Animals Beaten, Stabbed

Truefitt & Hill Urged to Drop Badger-Hair Brushes After Fur Farm Exposé Reveals Animals Beaten, Stabbed

London – Deeply disturbing new undercover footage obtained by PETA Asia takes the viewer inside eight badger farms in China – the world’s leading exporter of badger fur – reveals that badgers are confined to tiny, filthy wire cages and are beaten and stabbed while still conscious. The world’s oldest barbers, Truefitt & Hill, located in Mayfair, continues to sell the brushes and PETA is condemning the luxury brand for not taking action against cruelty to these sensitive animals.

In the footage, the stressed animals – several of whom have missing hair and bloody, open wounds – pace constantly from side to side inside the cages, chew the wires and frantically dig at the floor as they try fruitlessly to escape. A worker uses a metal clamp to pull a badger from a cage by the skin on his back, then strikes him over and over again with the clamp and a chunk of wood. The worker then stabs him with a knife, and the badger writhes and groans for more than three minutes before losing consciousness.

“Curious badgers are living in miserable conditions and dying in terror and agony on fur farms across China just so their hair can be sold for so-called ‘luxury’ brushes,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA is urging Truefitt & Hillto join the growing list of companies ditching badger hair – and asks everyone never to buy anything made from animals’ fur, feathers, or skin.”

Following PETA Asia’s first investigation into badger fur farms in 2018, more than 100 brands stopped selling products made from badger hair, including Penhaligon’s, Floris London, Morphe,Procter & Gamble, and L’Oréal Group.

In nature, badgers live with their families in elaborate underground homes that are passed down from one generation to another. They’re fastidiously clean and devoted to protecting each other and their babies.

PETA – whose motto reads, in part, that “animals are not ours to abuse in any way” – points out that when it comes to the ability to feel pain, hunger, and thirst, a chicken is a dog is a boy. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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