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PETA and Warhammer 40,000: ‘You Can’t Be Serious?’

People around the world are laughing at PETA’s request that Games Workshop remove the “fur trim” from its plastic Warhammer miniatures.

We’re laughing, too! For the cost of a postage stamp, our website has received record traffic – and the people who were prompted to visit our site by this story can’t have missed the prominently featured eyewitness footage showing that animals in real life are electrocuted, drowned, and sometimes even skinned alive for their fur.

Here’s a little secret: we know that Warhammer characters are fictional, and we’re not losing sleep worrying about what Leman Russ or the other miniatures are “wearing”. We are, however, lying awake at night thinking of ways to make people aware that real animals who are raised for their fur, skin, or flesh are suffering every day. We’ll sleep a little more easily tonight knowing that we’ve managed to get nearly a quarter of a million people (and counting!) to visit PETA.org.uk in the days since we sent our letter, because – whatever their reason for doing so – they’ll now know more about the cruelty behind fur.

So by all means, have a laugh at this campaign – you can even laugh at us – but please remember that the fur industry is a living hell for animals. If that bothers you, and it should, please share our fur exposés with your friends and family.