The UK’s First-Ever Vegan Tube Takeover

Posted by on December 31, 2016 | Permalink

Clapham Common tube station is now fully plastered with more than 60 ads featuring cows, pigs, and chickens – who appear on every poster, door, and turnstile – to tell commuters, “I’m ME, Not MEAT. See the Individual – Go Vegan”.

PETA launched the UK’s first vegan tube-station takeover on New Year’s Eve to inspire commuters to pledge to help animals, protect the environment, and get healthy by going vegan in 2017.

Here’s how commuters are reacting so far:



#claphamcommon tube takeover #govegan #friendsnotfood YES! ❤️

A post shared by Emily May (@generaljoy) on


View this post on Instagram

A post shared by Joana Hunt (@joanahunt)


Cows, chickens, and pigs are no different from human beings when it comes to feeling pain and fear and valuing their lives. By eating vegan, London commuters can spare sensitive animals daily suffering and a terrifying death in today’s industrialised meat, egg, and dairy industries – in which chickens’ and turkeys’ throats are cut while they’re still conscious and piglets’ tails are cut off without any painkillers. Vegans are also less prone to suffering from cancer, obesity, and diabetes than meat-eaters are, and they have a lower carbon footprint.

That’s why millions of Britons – including 20 per cent of 16- to 24-year-olds, according to the research group Mintel – have already embraced plant-based meals. Join them. Take the pledge, and we’ll send you resources, recipes, and tips throughout the month to help you on your way.