PETA Fashion Awards 2018
The fashion industry is known for making statements – and in 2018, luxury labels, designers, and independent brands made some big ones for animals.
Vegan living is now the across all developed economies, and consumers are looking to purchase clothes and accessories that are consistent with their values for both animals and the planet.
As the public continues to demand ethical garments for which animals weren’t beaten, slaughtered, or skinned, the fashion industry is taking note.
PETA Fashion Awards 2018 Winners
BIGGEST LUXURY MOMENT
Luxury Brands Ban Fur
In a monumental victory for the anti-fur movement, brands like Michael Kors, Gucci, and Burberry announced that they would no longer be using real fur in their collections.
BIGGEST HIGH-STREET FASHION MOMENT
Over 300 Brands Ban Mohair
Following the release of a PETA Asia investigation showing that workers on mohair farms in South Africa violently dragged goats, left them cut and bleeding, and slit their throats while they were still conscious, over 300 retailers – including Gap, Mango, H&M, Marks & Spencer, and Zara – committed to a ban on this cruelly obtained material.
MOST PROGRESSIVE ONLINE PLATFORM
This year, global online fashion retailer ASOS announced groundbreaking updates to its animal-welfare policy: starting from 2019, it will ban the sale of all items containing mohair, cashmere, feathers, or silk across its entire platform – including the 850-plus brands that sell via its websites. This compassionate move by such a high-profile name sets a new standard for animal-friendly retailers everywhere.
Leading faux-fur manufacturer Ecopel has created a system at its mills in Asia that allows it to collect used plastic bottles and give them new life in the form of a truly eco-friendly fur.
From plastic-free silicone materials to leather made from apples, Alexandra K’s innovative collection is becoming the go-to for cruelty-free fashion lovers everywhere. The luxury label’s chic designs and eco-friendly materials make it a vegan style choice fit for royals.
BEST WOOL-FREE COLLECTION
Famous for its vibrant, on-trend faux furs, this London brand is now taking a stand against the cruelty of the wool industry by offering a range of colourful, super-soft knits completely free from any animal hair, some of which proudly proclaim “Free From Wool” and “Vegan Vibes”, making it easy – and stylish – to wear your values.
London Fashion Week favourite Felder Felder – a 100 per cent vegan fashion house! – teamed up with Spanish brand Ecoalf on a capsule collection of ultra-light, waterproof vegan coats made with recycled nylon. We love this high-tech and high-fashion collection that shows that the fashion of the future is kind to animals.
BEST VEGAN SHOE COLLECTION
This French footwear brand is known for its sustainability credentials, so it’s unsurprising that its vegan range is popular among street-style stars and fashion insiders. Featuring materials such as recycled cotton and wild rubber from the Amazon rainforest, Veja’s cruelty-free collection is the perfect addition to any vegan wardrobe.
BEST VEGAN BOOT COLLECTION
A fashion classic, Dr Martens continues to expand its range of leather-free versions of its iconic boot designs, which were showcased this year in eye-catching vegan-themed shop windows, proving the growing popularity of animal-friendly fashion.
BEST DOWN-FREE BRAND
Save the Duck
The Italian label that rejects feathers in favour of high-tech filler Plumtech has now launched a range of jackets made with recycled materials. Eco-friendly and kind to animals – now that’s one collection that’s going on our wish lists.
MOST PROGRESSIVE FASHION EVENT
Helsinki Fashion Week
In a groundbreaking move, Helsinki Fashion Week – famous for its focus on sustainability – announced that starting from 2019, its events will be 100 per cent leather-free. The move followed discussions with PETA, during which we highlighted that fashion industry studies have identified leather as the worst material for the environment. We hope this compassionate move will inspire other events to choose vegan-friendly designs over animal-derived materials and pave the way towards a kinder fashion industry.
Animals are not ours to wear, and when used for their skin, hair, wool, or feathers, they’re treated like nothing more than a collection of body parts instead of the sensitive, intelligent individuals they are. But thanks to brands such as our compassionate award winners, the fashion industry is changing and we’re moving towards a kinder and more sustainable future.
If you want to shop for animal-free clothing, check out some of the “PETA-Approved Vegan” fashion brands: