Brighton Ranks First in England for ‘Vegan’ Google Searches

For Immediate Release:

12 May 2016


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


PETA Notes East Sussex Town Is Part of Larger Movement Towards Plant-Based Eating

Brighton – Brighton residents are the keenest in England to learn about vegan grub, according to a Google Trends analysis of searches over the past year. The East Sussex seaside town has the highest percentage of queries for the word “vegan”, trailed by Bristol, Bournemouth and Oxford. The finding follows a similar analysis earlier this year that showed UK residents overall are googling “vegan” in record numbers. In addition, research from Mintel has revealed that a whopping 20 per cent of 16- to 24-year-old Brits have chosen to ditch animal-derived foods.

“The benefits of going vegan for our health, animals and the environment continue to pile up, so it’s no wonder Brightonians are eager to learn about this compassionate lifestyle”, says PETA Director Mimi Bekhechi. “With delicious plant-based options easier to find than ever, PETA encourages everyone to make the switch today.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that vegans spare many animals from daily suffering and a terrifying death. Vegans are also less prone to suffering from cancer, obesity and diabetes than meat-eaters are, and the World Health Organisation recently placed processed meat on its list of cancer-causing substances. Industrialised animal agriculture emits half of the world’s methane, and both the United Nations and prominent think tank Chatham House have called for reduced consumption of animal-derived foods in order to combat climate change.

A popular holiday spot, Brighton is known for its beaches and plentiful dining, including delicious vegan-friendly eateries like Terre à Terre, VBites, Purezza  and The Prince George pub.

Join in and try vegan for yourself! Request PETA’s free vegan starter kit or visit for more information.