Greggs and Oumph! Among Winners of PETA’s 2018 Vegan Food Awards

For Immediate Release:

25 September 2018


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


From ‘Bleeding’ Burgers to Dairy-Free Ricotta

London – As the number of vegans in Britain tops 3.5 million, the market for meals, snacks, and beverages free of meat, eggs, and dairy “products” is stronger than ever – and PETA is recognising some of the most exciting new plant-based offerings with its sixth annual Vegan Food Awards.

Twenty-two categories are included in this year’s awards, and here are just some of the winners:

Best Dairy-Free Cheese: New Roots Free-the-Goat Ch**ze

Made from cashew cream, New Roots’ sensational Free-the-Goat Ch**ze is a soft, crumbly, and 100 per cent cruelty-free alternative to ricotta.

Best Vegan Meat: Oumph! Kebab

Oumph!’s protein-packed vegan kebab is seasoned with flavourful spices, including coriander, ginger, cardamom, and fenugreek.

Best Vegan Pizza: Pizza Hut  

New this year is Pizza Hut’s creamy dairy-free cheese, which can be loaded with tons of tasty veggie toppings on the chain’s Pan, All American Thin, Gluten Free, or Flatbread vegan crusts.

Best Vegan Burger: Iceland No Bull Burgers

 These game-changing “bleeding”, meaty patties from Iceland’s rapidly expanding vegan range grill to perfection. 

Best Vegan Menu: Marston’s Pubs 

Marston’s Pubs’ new vegan menu offers a choice of 11 dishes, including Buffalo cauliflower wings, Moving Mountains’ celebrated “bleeding” B12 Burger, and a standout chocolate-cherry cheesecake for dessert.

Other winners include Starbucks (Best Vegan Cake), Greggs (Best Vegan Sandwich), Wagamama (Best Vegan Chicken), Waitrose (Best Vegan Ready Meal), Costa (Best Vegan Cookie), and Marks & Spencer (Best Vegan Ice Cream).

“From ‘bleeding’ burgers to dairy-free ricotta, food and beverage companies are upping the ante with innovative and delicious vegan options to meet the booming demand for cruelty-free fare,” says PETA Director of Vegan Corporate Projects Dawn Carr. “Concerns about health, the environment, and animal suffering are driving more and more people to select plant-based foods, which is why vegan eating is at an all-time high.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that each person who eats vegan spares nearly 200 animals every year a terrifying, bloody death in today’s meat, egg, and dairy industries. Plant-based meals are also greener, as the United Nations has said that a global switch to vegan eating is necessary to offset the worst effects of climate change. In addition, vegans are less likely to suffer from heart disease, strokes, diabetes, obesity, and cancer than meat-eaters are.

A copy of the PETA Vegan Food Awards logo is available here and high-resolution images are available upon request. For the full list of winners, please visit