Ireland Rejects PETA’s “If you wouldn’t eat your dog, why eat a turkey?” Billboard

22 December 2025

Ireland Rejects PETA’s “If you wouldn’t eat your dog, why eat a turkey?” Billboard

Dublin / Cork – PETA tried to bring its thought-provoking seasonal advert – which has been displayed in parts of the UK – to Cork and Dublin  this December. However, local billboard owners have rejected the ad – which shows a hybrid dog turkey next to the words “If you wouldn’t eat your dog, why eat a turkey? Go Vegan” – and, despite repeated requests, ad agencies have failed to provide PETA with the reasoning or feedback on their decision.

The image is also available here.

“Turkeys feel the same joy and pain as the dogs we share our homes with, yet people would be rightly horrified if dogs were trussed up, stuffed and served as their Christmas centrepiece,” says PETA Vice President of Programmes Elisa Allen, from Galway. “PETA urges everyone show goodwill to all by leaving animals off their plates and choosing vegan.”

In nature, turkeys spend their days caring for their young, building nests, foraging for food, taking dust baths, and roosting high in trees. Free-roaming turkeys can live up to 10 years, but those raised for food are normally slaughtered when they’re between 12 and 26 weeks old. Workers hang the young birds upside down, drag them through an electrified bath, slit their throats, and dump them into scalding-hot water in de-feathering tanks – often while they’re still conscious.

PETA’s new Christmas advert, which urges people to open their eyes to the animal suffering behind their meaty centrepieces, has also launched in cinemas across Northern Ireland and will be shown throughout the festive season.

PETA offers free vegan holiday recipes and a guide to the best meat-free holiday roasts for those looking to make the switch during this season of goodwill.

PETA – whose motto reads, in part, that “animals are not ours to eat or abuse in any way” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Lucy Watson +44 (0) 20 7837 6327; [email protected]

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