James Arthur, Jessie J Are PETA’s ‘Most Beautiful Vegan Celebrities’

For Immediate Release:

19 December 2019


Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]


Musicians Nab Top Honours for Being Beautiful Inside and Out

London – Not only are James Arthur and Jessie J two of the UK’s biggest chart-topping artists, they’re also proud vegans who sing the praises of a plant-based diet – and that’s music to PETA’s ears. That’s why the group has named the pair its Most Beautiful Vegan Celebrities of 2019.

Arthur, who’s been vegan for two and a half years, is a vocal advocate for the benefits of plant-based eating – and this year, he even teamed up with Twisted to create a recipe for his favourite hangover food, a vegan “Big Mac”. He went vegan after watching the documentary What the Health, and making the switch has helped him lose weight and “feel energised”. He says, “There’s a misconception that you’ve got to get all your protein from meat, but the meat gets the protein from plants.”

Jessie J has been vegan for almost a year and credits a plant-based diet with helping her manage chronic pain from fertility issues. She’s also been known to share delicious vegan meals and cooking inspiration with her 8.7 million followers on social media. Her other animal advocacy efforts include spreading the vegan message while singing on Channel 4’s The Lateish Show With Mo Gilligan and sitting down for an exclusive interview with leading vegan news platform Plant Based News.

“James Arthur and Jessie J are living proof that sticking up for others is the stuff of real beauty,” says PETA Director Elisa Allen. “PETA encourages all kind people to take a page out of the singers’ playbooks and choose vegan food and animal-free clothing and entertainment.”

PETA – whose motto reads, in part, that “animals are not ours to eat” – notes that each person who goes vegan reduces their own risk of suffering from heart disease, obesity, cancer, strokes, and numerous other health concerns – and spares nearly 200 animals every year daily misery and a terrifying death. In today’s meat, egg, dairy, and fishing industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

Celebrities previously honoured by PETA or its international affiliates include actors Benedict Cumberbatch and Thandie Newton and champion boxer David Haye. Arthur and Jessie J will each receive a framed certificate.

For more information, visit PETA.org.uk.