‘Love Island’ Star Faye Winter ‘Bears’ All for PETA Campaign

‘Love Island’ Star Faye Winter ‘Bears’ All for PETA Campaign

London – With her body covered only by a teddy bear, Love Island star Faye Winter makes a bold statement in a new PETA campaign that proclaims, “Show a Bear How Much You Care”. Shot by fashion photographer Ruth Rose, the campaign urges the Ministry of Defence (MoD) to replace the bearskins used for the Queen’s Guard’s caps with animal-friendly faux fur.

The high-resolution image is available here.

“It takes the skin of at least one bear to make a single cap for the Queen’s Guard. It makes me so angry that defenceless black bears are still being slaughtered … [and] nursing mothers also get killed, leaving behind their young cubs,” says Winter in an accompanying video spot. “PETA has already developed a faux-fur cap … so there’s no excuse for it not to be used.”

In the video, Winter also reveals that animal protection is something that she and her partner, fellow Love Island alum Teddy Soares, have in common: “Me and Teddy, we’ve both got the same passion and love for animals,” she says. “Teddy sometimes could maybe get a bit jealous, because I might love animals a little bit more!”

The campaign comes on the heels of a reception hosted by PETA and sponsored by John Nicolson MP, at which MPs had the opportunity to see and feel the world’s first faux bear fur, created by luxury faux furrier ECOPEL, which matches the exact length of the real bearskin and is 100% waterproof, as confirmed by the MoD’s accredited laboratory. Winter attended the event as a special guest, along with TV presenter Kirsty Gallacher.

A petition in support of PETA’s campaign is fast approaching the threshold for triggering a debate in Parliament, while a new poll from PETA carried out by Populus – The Times’ official pollster – reveals that 73% of the British public would like to see the prime minister take action to replace the bearskin with faux fur. ECOPEL has offered the MoD an unlimited amount of the faux bear fur free of charge until 2030 – a move that could save over £1 million of taxpayer money.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit  PETA.org.uk/bearskins or follow the group on Facebook, Twitter, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]