Mighty Pea M.lk and Meatless Farm Mince Nab PETA Vegan Food Awards

 

Mighty Pea M.lk and Meatless Farm Mince Nab PETA Vegan Food Awards

Leeds Companies Honoured for Meeting the Surging Demand for Plant-Based Fare

Leeds – As 12 million Brits aim to be meat-free by 2021 – and one in five have already reduced their meat consumption during the COVID-19 pandemic – PETA is recognising the most exciting vegan offerings on the market today with its eighth annual Vegan Food Awards.

Nabbing the award for Best Vegan Milk is Leeds-based The Mighty Society for its Mighty Pea M.lk Original. Available at major retailers – including Sainsbury’s and Holland & Barrett – its other offerings include barista, banana and oat, and chocolate varieties.

“We’re absolutely over the moon to have our Original Mighty Pea M.lk win PETA’s 2020 Vegan Food Award for Best Vegan Milk – it’s been fantastic to see so many people giving our Pea Milk a go since we launched 18 months ago!” says Tom Watkins, co-founder of The Mighty Society. “Aside from the nutritional benefits of Pea Milk, it’s genuinely awesome to see consumers becoming increasingly aware of the ethical and sustainable choices they make when buying everyday items like milk alternatives. We’re really proud that Mighty Pea M.lk is helping to play its part in a more sustainable future for everyone.”

The award for Best Vegan Mince goes to Meatless Farm – the Leeds-based company that’s taken the plant-based market by storm – for its meat-free mince. Perfect for use in vegan lasagne, chilli, or spag bol, the mince can be found nationwide at ASDA, Sainsbury’s, Morrisons, and Ocado.

“It’s very humbling to be recognised by an organisation like PETA, and it’s particularly special that the award recognises our original plant-based mince. It was the first product we developed at Meatless Farm, and [it] continues to grow in popularity,” says Morten Toft Bech, founder of Meatless Farm. “We are trying to strike the balance between creating products that deliver on taste and texture as well as being kinder to the environment. Our meat alternatives make it much easier and more appealing for people to embrace a plant-based diet, and this award is a sign that real progress is being made.”

Other winners include Pukka (Best Vegan Pie), KFC (Best Vegan Chicken), Greggs (Best Vegan Pasty), Aldi (Best Vegan Ready Meal), Subway (Best Vegan Sandwich), Eat of Eden (Best Vegan Mac & Cheese), and Pret A Manger (Best Vegan Cookie).

“The pandemic has demonstrated that widespread societal change is possible, and that includes the explosive growth in the already booming demand for vegan foods,” says PETA Director of Vegan Corporate Projects Dawn Carr. “The Mighty Society and Meatless Farm are making it easier than ever to go vegan with plant-based milks and versatile vegan meats.”

Confining and killing animals for food has led to the emergence of swine flu, bird flu, SARS, and now COVID-19. Raising animals for food also requires massive amounts of land, feed, energy, and water, and as a result, animal agriculture is a leading cause of climate change. Each person who goes vegan spares the lives of nearly 200 animals each year and lowers his or her risk of suffering from heart disease, strokes, diabetes, obesity, and cancer.

PETA – whose motto reads, in part, that “animals are not ours to eat” – opposes speciesism, a human-supremacist worldview. A copy of the group’s Vegan Food Awards logo is available here, and high-resolution images of the winners are available here. For the complete list of winners, please visit PETA.org.uk.

Contact:

Jennifer White +44 (0) 20 7837 6327, ext 222; [email protected]

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