PETA Pushes for a ‘Plant’ Wool Rebrand at Cotswolds Pub

PETA Pushes for a ‘Plant’ Wool Rebrand at Cotswolds Pub

Slad, Gloucestershire – Will the centuries-old Woolpack Inn – fresh off its spot on the UK’s Top 50 Gastropubs for 2026 – embrace a bold new future as the Plant Woolpack Inn? PETA hopes so. PETA sent a letter today to the gastropub’s owner, Daniel Chadwick, urging him to rebrand the inn to celebrate wool made from plants such as flax grown by local farmers in the Cotswolds rather than wool violently taken from sheep. If Chadwick agrees to roll out the new plant-powered identity, PETA will happily help contribute to the costs of the name change.  

As PETA notes in its letter (available here), animal-free yarns – including those made from flax, cotton, hemp, bamboo, soybeans, and more – are warm, stylish, and durable, and they help lower greenhouse gas emissions while leaving sheep in peace.

“Sheep are thinking, feeling beings who love their families, but in the wool industry, they’re punched, kicked, and treated like disposable machines,” says PETA’s Vice President of Corporate Projects Yvonne Taylor. “PETA encourages the Woolpack Inn to raise a pint to compassion and embrace a kinder future for animals and the planet as the Plant Woolpack Inn.”

Sheep, as ruminant animals, produce large amounts of methane, a planet-warming greenhouse gas. This, along with the industry’s energy use, the land clearing undertaken to house sheep, the animals’ waste, and the use of chemicals to clean their shorn hair, has led the Made-By Environmental Benchmark for Fibres to rank sheep’s wool as a “Class E” material – the worst possible category. In contrast, organic flax – a plant wool used for thousands of years to make clothing – is ranked as a “Class A” material.

PETA entities’ exposés of over 150 sheep’s wool-industry operations across four continents highlight the ethical reasons for conscious consumers to avoid sheep’s wool. Lambs endure routine mutilation, such as having their tails and testicles removed, usually without pain relief, and sheep who have been purposely bred to produce more wool than nature ever intended are kicked, beaten, and stomped on in shearing sheds.

PETA – whose motto reads, in part, that “animals are not ours to wear” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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