Robert Plant Wool?! Led Zeppelin Frontman Urged by PETA to Change Name for ‘Plant Wool Month’

21.10.25

Robert Plant Wool?! Led Zeppelin Frontman Urged by PETA to Change Name for ‘Plant Wool Month’

London – To show a whole lotta love to animals and the Earth ahead of Plant Wool Month (November), PETA has sent a letter (available here) to former Led Zeppelin frontman and environmental activist Robert Plant, asking him to temporarily change his name to “Robert Plant Wool.” As PETA notes in its letter, the short-term name change would help celebrate cosy, plant-powered yarns – made from hemp, cotton, orange waste, and more – and urge everyone to shun the cruel and environmentally-destructive wool and cashmere industries.

“Plant Wool Month celebrates animal-free and plastic-free yarns that promote sustainable fashion while lowering greenhouse gas emissions, and protecting the animals with whom we share this precious planet,” says PETA Vice President of Programmes Elisa Allen. “PETA is asking Robert Plant to sing the praises of plant wool with a temporary name change that reminds everyone that nothing compares to soft, natural, and eco-friendly plant wool.”

Sheep, as ruminant animals, produce large amounts of methane, a planet-warming greenhouse gas. This, along with the industry’s energy use, the land clearing undertaken to house sheep, the animals’ waste, and the use of chemicals to clean their shorn hair, has led the Made-By Environmental Benchmark for Fibres to rank sheep’s wool as a “Class E” material – the worst possible category. In contrast, hemp – a plant wool used for thousands of years to make clothing – is ranked as a “Class A” material.

PETA entities’ exposés of over 150 sheep’s wool-industry operations across four continents highlight the ethical reasons for conscious consumers to avoid sheep’s wool. Lambs endure routine mutilation, such as having their tails and testicles removed, usually without pain relief, and sheep who have been purposely bred to produce more wool than nature ever intended are kicked, beaten, and stomped on in shearing sheds.

Plant Wool Month will recognise the hard-working crop farmers, innovative textile makers, and pioneering designers who grow, spin, and work with these beautiful yarns to create knitwear, suits, and more, thereby weaving a kinder future for the planet and its animals.

PETA – whose motto reads, in part, that “animals are not ours to wear” – points out that Every Animal Is Someone and offers free Empathy Kits. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

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