Vegan Billboard Blitz Urges Bournemouth Locals to Support British Farmers

Bournemouth, Dorset – Ahead of Clarkson’s Farm star Kaleb Cooper bringing his UK tour to Bournemouth tomorrow (6 March) to promote British farming, PETA has taken over the city centre with nine double-sided billboards urging locals to go vegan to support farmers and protect the planet.

The billboards can be found on Old Christchurch Road (BH1 1EW) and Commercial Road (BH2 5RH) and will be live for two weeks. High-resolution images are available here. Credit: Ben Stoney Photography.

“Everyone needs farmers, but farmers don’t need to exploit animals for meat, eggs, or dairy,” says PETA Vice President of Corporate Projects Dawn Carr. “PETA’s billboards encourage Bournemouth locals to support farmers by eating the nutritious and climate-friendly vegetables, grains, pulses, and fruits that they grow.”

Animal agriculture is a leading cause of environmental destruction – it requires massive amounts of land, food, energy, and water and emits huge quantities of greenhouse gases – and the National Food Strategy highlighted that 85% of total agricultural land in the UK is used to grow food to feed farmed animals instead of humans. Researchers at the University of Oxford determined that as the global food system currently stands, it is impossible to meet the climate goal set out in the Paris Climate Agreement, even if all other sources of greenhouse gas emissions were to be eliminated, and a recent study has warned that the agricultural industry must accelerate its shift to sustainable practices or risk “destroying the planet”.

PETA – whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview – released a video celebrating British farmers. Last year, the group also announced the winners of its first-ever Farming Awards.

For more information, please visit or follow the group on Facebook, X, TikTok, or Instagram.


Lucy Watson +44 (0) 20 7837 6327; [email protected]