From scrappy Sheffield beginnings to one of the biggest plant-based launches in UK retail history, childhood friends turned culinary trailblazers Henry Firth and Ian Theasby have never done things by halves. Since embarking on their plant-rich mission in 2016, they’ve driven a global movement with almost 5 billion views, millions of followers, and six Sunday Times bestsellers.
You can follow them on social media @bosh.tv.