I’m 9 Months Pregnant and Poured ‘Blood’ on Myself at London Fashion Week – Here’s Why
Earlier today (19 February), I visited London Fashion Week almost completely nude and poured a bucket of fake blood over myself – while nine months pregnant.
Wearing little more than earrings resembling the tags spiked through the ears of cows abused on farms, and an unborn calf painted on my stomach, I poured a bucket of ‘blood’ over myself in front of horrified attendees. I did this action to send one clear message: The Leather Industry Kills Babies.
Confined, Torn From Mothers, Killed
Around 1.5 billion cows are farmed for their flesh, secretions, and skins worldwide each year. The leather industry is a lucrative co-product of the meat and dairy industries – and you are paying for cruelty to animals with every leather handbag, belt, and jacket you buy.
Cows love their babies just like humans do, but calves are torn from their mothers within hours after birth. Calves are either killed or raised for dairy themselves. Babies are actually in demand by the leather industry – their fragile skin sold as “premium” by profit-driven fashion brands.
I already have so much love for my unborn baby. It’s heartbreaking to consider the grief mother cows experience when their babies are dragged away, never to be seen again.
PETA Exposes the Leather Industry
While it was freezing in London today, being uncomfortable for a few moments is nothing compared to the suffering cows endure in the leather trade.
A PETA exposé of the world’s largest leather processor showed that workers use hot irons to brand calves on the face without any pain relief. They also beat cows and bulls and shock them with electric prods. Mothers were seen chasing after their babies as they were lassoed and dragged away by farmers.
Leather Is Killing the Planet
Farming cows is one of the worst things humans do for the planet. Leather contributes to the climate catastrophe, land devastation, deforestation, pollution, water contamination, and loss of biodiversity.
If It’s Not OK for Humans, It’s Not OK for Cows
Imagine an industry that forcibly impregnates human women repeatedly, each time taking their baby from them, then killing them and cutting their skin off to make handbags. This is happening right now to cows used for leather – and they suffer just the same as we would.
Vegan Leathers Are Superior
While mothers, babies, and other cows are being tormented and painfully killed for their skin, the vegan leather industry is exploding – with designers creating sustainable materials that look and feel far better than animal skin. Innovative designers use pineapples, mushrooms, apples, and even cactus to make luxurious vegan leathers.
Get Leather Out of Your Wardrobe
Remove animal skin from your wardrobe today with these cruelty-free, sustainable vegan leathers:
Take Action for Animals Used for Fashion!
Tell London Fashion Week to ban leather (and feathers) from catwalks and embrace vegan leather instead.
Help Animals in 2026: Renew Your PETA Membership!
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