Breaking: PETA Supporter Crashes H&M Speaker Over Wool Cruelty
Breaking: PETA Supporter Crashes H&M Speaker Over Wool Cruelty
London – Today, H&M Group Business Process Lead Dylan Ross’s talk at the Products of Change Conference 2026 was interrupted when a PETA supporter took to the stage to expose the suffering behind the retailer’s use of wool. Holding a sign proclaiming, “Sheep Suffer. H&M: Ditch Wool!”, the activist called on H&M to stop profiting from cruelty to sheep before the host ripped the sign from his hands.
See video footage of the stage disruption here.
The action follows a just-released PETA Asia investigation into a NATIVA-certified South African wool operation tied to H&M Group’s supply chain, which includes footage of workers kicking and stomping on terrified sheep, dragging them by their legs, and leaving them with gaping wounds after crude shearing.
“How much more evidence showing sheep kicked, struck, and left bleeding in shearing sheds will it take for H&M to take responsibility?” says PETA Vice President Elisa Allen. “H&M must kick wool cruelty out of itscollections, and PETA reminds consumers that choosing vegan clothing is the only way to guarantee that no animals were harmed.”
PETA notes that sheep are highly social animals who form strong bonds with each other. They grow depressed if isolated from their flock and communicate their emotions through facial expressions, just like humans. PETA entities have now released 17 exposés of over 150 wool industry operations in seven countries on four continents – revealing that even on self-proclaimed “ethical” and “responsible” farms, extreme cruelty and violence are rampant.
The conference disruption follows a dramatic protest at H&M’s Putney store, where PETA supporters dropped a giant banner from the roof reading, “Sheep Kicked, Beaten and Killed for Wool. Don’t Buy It.”
PETA – whose motto reads, in part, that “animals are not ours to wear” – points out that when it comes to the ability to feel pain, hunger, and thirst, a sheep is a dog is a boy. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.
Contact:
Jennifer White +44 (0) 20 7837 6327; [email protected]
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