Harden Up, Men, Go Vegan. New PETA Ads Promote Penile Performance from Plants
Harden Up, Men, Go Vegan. New PETA Ads Promote Penile Performance from Plants
London – In the wake of recent peer-reviewed research indicating that lifestyle changes, including eating vegan, can help “significantly enhance vascular health and erectile function in men”, PETA has launched a series of video spots urging men to put some plants in their pants. The hard-hitting ads showcase “manly” pursuits, including a duel,a swordfight, and a karate battle, all with a surprising climax that highlights how going vegan can improve sexual stamina and erection strength.

High-resolution stills are available here.
“This campaign is a playful reminder that what happens in the kitchen can have a real impact on men’s stamina, inmore ways than one,” says PETA Senior Corporate Projects Manager Dr Carys Bennett. “Studies show that meat, eggs, and dairy products are loaded with saturated fat and cholesterol that can clog your arteries – but healthy vegan meals will keep the blood flowing to all the body’s organs.”
In the documentary The Game Changers, subjects were fed either a vegan or a meat-based meal before their erections were measured. The erections of those who ate the vegan meal were up to 13.5% firmer and lasted almost five times longer. Studies also show that vegan men have much higher total sperm counts, better sperm motility and healthier sperm than non-vegans. Going vegan also spares nearly 200 animals a year from miserable, short lives and terrifying deaths. PETA’s free vegan starter kit can help those looking to make the switch.
It’s not just in the bedroom that a vegan lifestyle is your best wing man – one German poll found that 90% of women respondents named “kindness” as the trait they most desired in a partner[ER1] .
PETA – whose motto reads, in part, that “animals are not ours to eat” – points out that Every Animal Is Someone. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.
Contact:
Jennifer White +44 (0) 20 7837 6327; [email protected]
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