Photos: H&M’s Cruelty to Sheep Draws Grisly Anti-Wool Display from PETA

Photos: H&M’s Cruelty to Sheep Draws Grisly Anti-Wool Display from PETA

London – Today, outside H&M’s Regent Street store, a PETA supporter wearing bloodied faux-wool clothing displayed a realistic severed “sheep head” and held a sign reading “Here’s the Rest of Your Wool Sweater!” as the animal protection group calls on H&M to end its sale of wool. 

More images are available here (Credit: Harvey Giles Photography), and video footage is available here.

The provocative action follows a recently released PETA Asia investigation into a NATIVA-certified South African wool operation tied to H&M Group’s supply chain, which includes footage of workers kicking and stomping on terrified sheep, dragging them by their legs, and leaving them with gaping wounds after crude shearing.

“When kind people understand sheep are kicked, struck, and left bleeding in shearing sheds, they’re eager to reach for vegan accessories instead,” says Senior Campaigns Manager Kate Werner. “PETA is calling on H&M to kick cruelty out of its collections and reminds consumers that choosing vegan clothing is the only way to guarantee no animals were harmed for what’s on the rack.” 

PETA notes that sheep are highly social animals who form strong bonds with each other. They grow depressed if isolated from their flock and communicate their emotions through facial expressions, just like humans. PETA entities have now released 17 exposés of over 150 wool industry operations in seven countries on four continents – revealing that even on self-proclaimed “ethical” and “responsible” farms, extreme cruelty and violence are rampant, and that sheep exploited for wool are ultimately sent to slaughter years before reaching their natural lifespan once their wool production declines.

PETA – whose motto reads, in part, that “animals are not ours to wear” – points out that when it comes to the ability to feel pain, hunger, and thirst, a sheep is a dog is a boy. For more information, please visit PETA.org.uk or follow PETA on Facebook, X, TikTok, or Instagram.

Contact:

Jennifer White +44 (0) 20 7837 6327; [email protected]

#