80 Per Cent of Designers at London Fashion Week Refuse to Use Fur

Posted by 1 year ago | Permalink | Comments (19)

We’ve known for a long time that fur is on the way out. But it’s always encouraging to get some hard numbers that confirm how much progress we’re making.

When we conducted research into how many top designers have rejected fur, we found that a whopping 80 per cent of the designers that showed at London Fashion Week in February 2015 did not use fur in their autumn/winter collections.

London Fashion Week Spring 2015 - Rather Go Naked Fur Demo_miniThat shouldn’t be surprising. After all, fur is a disturbing and unethical fabric that has no place in the 21st century. And the actual figure is much, much lower than the numbers published by the International Fur Trade Federation, which claimed that last year more than 60 per cent of shows on the British catwalks featured fur. After contacting designers ourselves about their fur policy, we know that the fur industry’s figures just aren’t accurate.

The industry has been on its knees since the 1980s and has been reduced to sponsoring fashion shows and giving away free pelts in an effort to keep fur visible. According to our latest research, it’s struggling to do even that.

Cutting-edge designers are increasingly staying away from real fur, realising that trends are set by innovators who embrace eco- and animal-friendly materials as well as advances in fabric and fibre technology that make the most out of metal, cotton, cork and synthetics. Vivienne Westwood, Shrimps, Christopher Ræburn, Felder Felder and Simone Rocha are just a few of the designers and brands working with new technology to produce exquisite vegan fabrics whose production doesn’t require animals to bleed.

Of course, the one in five designers that do continue to use fur is still far too many. As long as animals are still being caged and killed for their skins, we’ll keep on campaigning against this appalling industry.Baby animal in fur farm cage

Take Action

  • If you ever see real fur on sale, please speak out: send an e-mail to the company’s customer services team or ask to have a polite word with the manager.
  • Encourage people you know who have a fur coat lurking in their wardrobe to donate it to PETA. We’ll be able to put it to good use in our hard-hitting awareness campaigns.
  • Write to department store Harvey Nichols asking it to get with the times and reinstate its no-fur policy via our action alert.


  • Helen richards commented on September 18, 2015 at 5:35 pm

    Fur belongs on its owner, that’s the only place for it!

  • cathy pledger commented on September 18, 2015 at 6:06 pm

    I saw on Amazon a whole rabbit skin with feet etc for sale, I was looking for a rabbit picture cushion cover on Amazon.Was very shocked.

  • Fischer Melanie commented on September 18, 2015 at 6:53 pm

    Pelz ist grausam!

  • Lesbeth commented on September 18, 2015 at 7:06 pm

    Cruel world for animals:(( when is this going to End!
    (END THE FUR INDUSTRY) Poor souls

  • Ann Stavig commented on September 18, 2015 at 7:14 pm

    Stop abusing the animals for fur!

  • Sonia olejarz commented on September 18, 2015 at 7:27 pm

    stop this cruel

  • Evija Ziemele commented on September 18, 2015 at 7:43 pm

    i refuse too

  • Collec commented on September 18, 2015 at 7:53 pm

    “As a child, i never imagined that all off the real monsters in the word would be humans. ”
    Mobeen Hakeem

  • Margaret Boyle commented on September 18, 2015 at 8:06 pm

    Let make the change!!

  • rita commented on September 18, 2015 at 8:44 pm

    Why does anyone need to wear animal fur. When you know the animals skin you are wearing, has been locked in cages scared stiff, and then suffered a vile death. I wouldn’t have fur if I was given it, let alone buy it. Think when you next wear fur,a animal been killed horribly

  • Elly commented on September 18, 2015 at 9:05 pm

    Cruel I’m a model but I don’t want any fur stuff

  • John Rooney commented on September 18, 2015 at 11:25 pm

    I would also rather goo naked that ware fur

  • liaudat claudia commented on September 18, 2015 at 11:36 pm

    let animals live free!!!!

  • Sharon cullen commented on September 18, 2015 at 11:41 pm

    Stop this torture on poor defenceless animals dont wear fur.

  • jean skilling commented on September 19, 2015 at 12:53 am

    Stop killing for fur it’s not right

  • Thomas Weiss commented on September 19, 2015 at 3:35 pm

    Surely fur was good for people in the past. Nowadays it’s not longer necessary and so I would like to see it there where it belongs, on the animals themselves.

  • Zaste commented on September 19, 2015 at 4:04 pm

    Go vegan!!

  • Carolina Castro commented on September 21, 2015 at 7:13 am

    The crime of skinning a leaving being for profit or enjoyment should be punish with the same act against the perpetrator.

  • yvonne thor commented on September 22, 2015 at 6:04 pm

    I hate all people who sponsors this cruelty abusing.

    May you all burn in hell for it.

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