FINALLY: Armani Drops Fur!

Posted by 7 months ago | Permalink | Comments (14)

In a victory that’s been a long time coming, the Armani Group has just announced that it will no longer use animal fur in any of its products starting with the 2016 autumn collections.

Armani Fur is Dead

Giorgio Armani explained in a statement that the company’s decision was based on concern for animals and the environment:

I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.

While most high-street retailers have been fur-free for a long time, it’s still great news to see such a high-profile designer brand join the no-fur movement alongside other major fashion names, such as Calvin Klein, Vivienne Westwood and Stella McCartney.

PETA, our international affiliates and other animal advocacy groups have been putting pressure on Armani to take this step for years, with tactics such as provocative protests at the company’s flagship store in Milan and around the world as well as a video exposé narrated by Gillian Anderson.

It seems that the Armani Group has finally learned that animals are friends, not fashion.

Help Convince More Brands to Drop Fur

There’s no excuse for killing animals for fashion. On the heels of Armani’s ethical decision, encourage these other companies to change their policies and stop selling fur:


  • sandrine Blondel commented on March 28, 2016 at 1:01 pm

    thanks a lot!
    i hope your decision will be influenced by other designers;
    Happy Easter;

    sandrine Blondel

  • Heather Martin commented on April 3, 2016 at 11:30 am

    Way to go Armani and the Netherlands. If we all buy only from the ethical and humane companies the others would go under, and rightly so. Keep up the good work!

  • Emma Jane Vessey commented on April 3, 2016 at 2:58 pm

    About time,
    But fabulous news, lets keep going until his barbaric cruelty is rejected in every corner of the globe. x

  • Clair commented on April 5, 2016 at 6:55 pm

    Great news!

  • sue higgins commented on April 8, 2016 at 5:46 pm

    brilliant news Armani…. lets be dedicated followers of fashion WITHOUT the fur

  • Allan Booyjzsen commented on April 14, 2016 at 4:28 pm

    Congratulations Armani!
    Use only fur-free products, and prosper

  • diane Rice commented on May 21, 2016 at 12:38 am

    Finally, no fur!!! Now Armani will do better.

  • Kimberly Ritter commented on May 21, 2016 at 5:11 pm

    yippee soo happy to hear this news!!!!!

  • Laurence commented on May 21, 2016 at 7:23 pm

    On behalf of the animals, I would like to say “Thank you” to Armany Group and hope, pray that other big companies will follow. We don’t need to wear animal fur, skin to be stylish, there are so many other alternatives.

  • Joan Flobeck commented on May 22, 2016 at 4:49 am

    Hooray for Armani!!
    Your Beautiful fashion collections just became #1
    WITHOUT the fur! Thank you so much, can’t wait to
    spread your news to all my friends on Facebook!

  • Brenda Robinson commented on May 23, 2016 at 11:23 am

    Great news!! Thank you!

  • Catherine Ruggeri commented on June 5, 2016 at 1:46 am

    Rabbit slaughter is inhumane, cruel and barbaric! There is no need for animals to be subjected to any form of slaughter!

  • Maria Basilico commented on July 21, 2016 at 8:57 pm

    They suffer just like we do! Make it STOP

  • kaye wingham commented on October 7, 2016 at 11:59 pm

    Armani. Thank you. But if you are truely committed to the welfare of animanls please become the voice of the voiceless and vulnerable & use your power to influence the industry. Thank you

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